a bit of everything…(Panasonic UK event at Volksworld).


A Review Of The Olympus Pen F Micro Four Thirds Camera

sxsw with the lumix gx8 (LumixLounge).
Olympus XA2 or why i learned to love a camera (35mmc).
Panasonic Lumix DMC-ZS100S 4K UHD Video Sample NYC Skyline (DigitalDigest on Youtube).

This weekend Panasonic UK will have a stand at Volksworld this weekend. Visitors can test out the new 100-400, TZ100, new 12-60 and all other products and can buy with 10% off all LUMIX products via Jessops over the two days at the show only.

a bit of everything…


PANASONIC Lumix ZS100 Vs SONY RX100 Mk IV

Panasonic GX8 review bye Lee Nutter.
2016 January Cipa report: Digital camera sales dropped by 20%! (Mirrorlessrumors).
Debunking the Myth of Full Frame Superiority (Again) at Dtmateojr.wordpress.com.
Panasonic 42.5mm f1.7 Gallery (Flickr).
Panasonic Lumix TZ80 / ZS60 review (CameraLabs).

Josh:The Camera Project has posted our newest photography competition, Beer & A Shot March 2016. This time, our challenge was to take to the new york city streets, shooting only from within a vehicle. We ride the bus, subway, taxis and even ubers before the night is over. We were both shooting with Olympus OM-D EM-5ii cameras, with a variety of lenses and other gear. Check out the video at: https://www.youtube.com/watch?v=ZYyLtTKEp3I

Olympus publishes new 5 year plan: Focus on OMD and PRO lenses!

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Olympus published the Corporate Strategic Plan (5-Year Medium -Term Management Plan). You can download the documents here:
http://www.olympus-global.com/en/common/pdf/plan_16csp_12e.pdf
http://www.olympus-global.com/en/common/pdf/plan_16csp_01e.pdf
http://www.olympus-global.com/en/common/pdf/plan_16csp_02e.pdf

The financial goal is to double the earnings per share by the end of the 5 year plan. Regarding the Imaging Business these are some key points:

The past: Olympus admits that their previous midterm plan from 2013 “Failed to achieve projected performance levels in Imaging Business

The goal: The 5 year plan goal is to reach “breaking even in Imaging Business

What needs to be done in the Imaging Business:

1) Focus on specific group of customers: Further contraction of DSLR and other digital camera markets, need to transition from value and price focused mass-marketing approach to respond to needs of core users and provide them with unique value at appealing prices. Establish a unique brand position that provides value accepted by a specific group of customers, even if that group may be small

2) Expand to other markets:the Imaging Business will address the changing and contracting digital camera market while examining means of utilizing the technologies and resources of the business in other businesses

3) Focus on High End products:Achieve competitive edge of systems with regard to primarily OM-D and Pro-Lens system and keep contributing as a driver of Company wide technology

I guess the upcoming Stylus Tracker action camera is exactly what they mean on point 2. And the PEN-F is an attempt to move the PEN system in the premium market as suggested on point 3.

Panasonic releases new GH4 2.5 firmware update: Adds Post Focus, new 4k photo modes and more!

new-panasonic-lumix-gh4-photos-to-impress-4k-videos-to-inspire

You can finally download the long anticipated GH4 firmware update at av.jpn.support.panasonic.com/support/global/cs/dsc/download/fts/dl/gh4.html

Those are the improvements:

  1. [Post Focus] is added. This function enables users to set the focus point after shooting and save as a separate photo.
  2. Three 4K PHOTO modes: [4K Burst] [4K Burst Start/Stop] [4K Pre-Burst] are added to help users capture the unmissable moments and users can choose a best shot with easy, intuitive touch-control operation after shooting.
  3. External flash can be used in burst shooting.
    * DMW-FL580L, DMW-FL360L only.
  4. Free 100GB storage on Google Drive is offered to LUMIX GH4 users (2 years)*. It can be used for photo/video data saving and accessed through multiple devices such as camera, PC, smartphone/tablet.
    * Users need to register to LUMIX CLUB to get the ID in advance and activate the account service by 30 September 2016.
  5. [AF-ON] function can be uesd during video recording.
  6. The accuracy of digital red eye correction in the RAW development is improved.
  7. The time lag of stop signal transmission through HDMI is adjusted to make the length of the recorded contents same either on the SD Memory Card or on the external recorder via HDMI.