NEW: SLR Magic APO-HyperPrime CINE 25mm T2.1 and SLR Magic APO-HyperPrime CINE 85mm T2.1

SLRM_25_50_85_set

PRESS RELEASE

Hong Kong, China (April 15, 2016) – SLR Magic will add two new members to the APO-HyperPrime lens family, the SLR Magic APO-HyperPrime CINE 25mm T2.1 and the SLR Magic APO-HyperPrime CINE 85mm T2.1. They achieve outstanding images under challenging lighting conditions. When taking pictures with many image-dominant, open light sources, it is common for correction defects to show up. These apochromatic (APO) lens, longitudinal chromatic aberrations are corrected by its unique optical design and special selection of optical elements. The color defects are therefore significantly lower than the defined limits. Bright/dark transitions in the image, and especially highlights, are rendered with no colourful artefacts.

Thanks to the low level of longitudinal chromatic aberration, there are no visible aberrations. So an illuminated portrait scene by night with many light sources in front of and behind the actual focal plane appears close to reality, without displaying complementary, color contrast edges. The excellent performance delivered by the SLR Magic APO-HyperPrime CINE 25mm T2.1 and SLR Magic APO-HyperPrime CINE 85mm T2.1 is consistent for all shooting distances. Its high performance with an open aperture also makes this lens a good choice for close-ups or portraits. The SLR Magic APO-HyperPrime CINE 50mm T2.1 takes full advantage of modern high-resolution 4K camera sensors as support for 6K sensor size, resulting in impressive resolution in the images, even for the finest detail.

The lens has a completely new optical and mechanical design, which was developed taking into account the special and increasing requirements of high-resolution cameras. The APO-HyperPrime CINE lens series comes standard in PL mount and can be easily adapted to numerous camera systems with the optional PL-mFT adapter, PL-E adapter, EF adapter and NF adapter. The lenses feature standard focus rotation angle of 300 degrees and uniform measurements. This combination makes the lenses ideally suited for every demand on the film set. All APO-HyperPrime CINE lenses have an attachment of any standard follow-focus system.

As a continued dedication to anamorphic lenses, some of the lenses in the APO-HyperPrime CINE lens family would be compatible with the SLR Magic Anamorphot adapter.

SLR Magic will start shipping the APO-HyperPrime CINE 25mm T2.1, SLR Magic APO-HyperPrime CINE 50mm T2.1, and SLR Magic APO-HyperPrime CINE 85mm T2.1 lens set by Q3 2016.

Technical Data

Bildschirmfoto 2016-04-15 um 09.06.00

New SLR Magic Anamorphot 1,33x – 40

SLRMANA40_133a

PRESS RELEASE

Hong Kong, China (Apr 15, 2016) – SLR Magic is proud to announce the SLR Magic Anamorphot 1,33x – 40 for indie filmmakers.

Many indie filmmakers who wanted to shoot anamorphic had to depend on rare vintage lenses, which was not always reliable.  In hopes to provide a reliable and available solution for indie anamorphic shooters, we introduced the SLR Magic Anamorphot 1.33x-50 and 2x-50 adapter. These two adapters offered maximum compatibility for third party taking lenses.

The new SLR Magic Anamorphot 1,33x – 40 adapter is a single focus anamorphic adapter designed to work specifically with the SLR Magic HyperPrime CINE 25mm T0.95 III @2.8 on micro four thirds and the SLR Magic 50mm F1.1 CINE @2.8 for E-mount S35 and APS-C sensor.

To achieve the much loved 2.35:1 scope aspect ratio, which gives a very pleasant, epic effect, filmmakers must crop off the top and bottom of standard 16:9 footage when using spherical lenses with modern digital cameras. As a result, 25% of sensor/negative information is discarded.

As a commitment to the film industry, SLR Magic developed this 1,33x anamorphic adapter to help filmmakers maximize their image quality by preventing this loss of vertical resolution. The unique 1,33x squeeze factor uses the entire 16:9 sensor/negative area to achieve the desired 2.35:1 aspect ratio. The Anamorphot 1.33x – 50 does this by compressing a 33% wider field of view to fit the width of the 16:9 sensor/negative without compressing image height.

Modern professional cinema cameras have large sensors capable of capturing an image in the 2.35:1 format directly, using spherical lenses, but film makers still desire the anamorphic “look” which often limits them to using rare vintage lenses.  These present a number of difficulties in practice such as size, weight, lack of close focus, availability, and high price.  We sought to overcome such issues with the SLR Magic Anamorphot.

The SLR Magic Anamorphot 1,33x – 40 create a unique “artifact” such as horizontal lens flare, commonly referred to as anamorphic streaks, and may create slightly elongated bokeh when achromatic diopters are used.  Over the history of cinema, these same stylish effects have contributed to the cinematic “look” of epic motion picture photography.  Characteristics that shape this anamorphic “look” come from “front-mounted” anamorphic adapter designs such as the SLR Magic Anamorphot while “rear-mounted” anamorphic designs have more suppressed anamorphic characteristics.

The SLR Magic Anamorphot 1,33x – 40 will be available from authorised SLR Magic resellers by June, 2016.

Technical Data:
SLR Magic Anamorphot 1,33x – 40
Lens Type: Anamorphic adapter
Compatible Cameras: Micro Four Thirds and E-mount s35 or APS-c
Objective front filter thread: Φ82
Objective rear filter thread: Φ52
Lens Coating: Multi Coated
Focus range: 4ft – infinity

Taking lens compatibility:
SLR Magic HyperPrime CINE 25mm T0.95 III @2.8 can be used for mFT sensor.
SLR Magic 50mm F1.1 CINE @2.8 can be used for S35 and APS-C sensor.

MSRP   : US $849 for SLR Magic Anamorphot 1,33x – 40

Andrew Chan
Product Manager

SLR Magic

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