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August 18, 2014
Posted in news

This is the new Olympus 40-150mm f/2.8 PRO zoom lens patent.

Tech freak may be happy to read the patent describing exactly every single characteristic of the soon to be released new Olympus 40-150mm f/2.8 PRO zoom lens. Download the pdf here:

Like I told you before the lens will be announced before Photokina (Likely on August 30) and cost around $1300-$1400. Shipment in early 2015.

August 16, 2014
Posted in news

Weekly 43rumors readers pictures roundup!

Phil Myself‎
Dancers on a Parisian rooftop.GX7+ Panasonic 20mm f1.7

1) You can share your pics by using the message box on our 43rumors Facebook page (Click here).
2) All 43rumors readers pictures can be seen here: Like the pictures you like and chat with the authors if you want to know how they took the shot!
3) The most liked pictures and some pics selected by myself will be posted weekly on 43rumors

This is the weekly selection:
Read the rest of this entry →

August 16, 2014
Posted in news

a little bit of everything…

Sony A7s vs GH4 vs C100 vs 5D Mark III (!!!) – Camera Shootout – Part III – Low Light / High ISO

A good article on m43 lenses by Chase Jarvis.
Leica 25mm f1.4 vs Olympus 75mm f1.8 at ThePhotoSoup.
Full review of the Panasonic Lumix GH4 for stills at Bestmirrorlesscamerareviews.
A dedicated GH4 UK site:
Olympus OM-D E-M10 Scoops EISA Award (ePhotozine).

Anonymous:Nice gh4 sports video gh4 with Rokinon 10 2.8 used in this video

Lee:I own the Panasonic 35-100mm lens. A wonderful lens, but several people have been discussing a behavior of the lens OIS – micro jitters when shooting movies hand-held. There are several movies showing the behavior – including one I made showing a comparison of different Panny lenses. I was wondering if you might be able to draw attention to the issue from your contacts at Panasonic?
Discussion starts at the bottom of this page:

Ruban:I made a new video with GH4.

GV:Not rumor, rather a tip: Use the rubber eyecup from the Zacuto Z-Finder as an impromptu eyecup for the GH4. The inside diameter of the Zacuto eyecup will fit perfectly around the GH4 viewfinder and is flexible enough to stretch around the built-in existing eyecup. The only downside is that the LCD is now blocked from being moved. I got the idea to check my parts bin from ( I took the cup off my Z-Finder and, presto, it worked!!!

Richard:People say that Olympus can’t make videocameras. Well they have for years, but they make high speed proffessional video cameras Btw. they use global electronic shutters

August 14, 2014
Posted in news

Need your help to fix an advertising bug on mobile version.

Dear readers!

Recently I got some mails from you saying there is an annoying pop up ad on the 43rumors mobile version. I discovered this kind of unauthorized ad is running through google Adsense banner. I contacted google and they asked me to help them to find out who is running that non approved ad on their system. So if you happen to see that ad you would help us to solve the problem by

1) take a screenshot from the popup ad

2) take a screenshot of the page where it redirects you and screenshot of the ads that are available on the 43rumors page after you close this pop-up.

3) send it to me at

I will send the material to Google and they will take down that advertiser.


Note: Google Adsense is usually a highly trustworthy advertising network. But they have to know who are the advertisers who break their rule in order to remove them. I currently don’t see that kind of advertising on my mobile version because the specific annoying ad only shows up in some countries and for certain specific target of people.

August 11, 2014
Posted in news

Olympus officially unveils new PRO lens release roadmap!

Olympus latest financial results report (pdf here) also discloses the new PRO lens roadmap:

- The 40-150mm f/s.8 PRO is scheduled fot launch in second half of the Fiscal Year 2015 (which means late 2014)
- The 7-14 f/2.8 and 300mm f/4.0 are coming in Fiscal Year 2016 (which means 2015).

And these are Olympus goals for the future:
1) Expansion in European and U.S. markets, where results are beginning to appear. Expand sales centered on OMD series, which boosted performance in 1Q
2) Improvement in Japanese and other Asian markets, where performance suffered during 1Q. Introduce new, competitive PEN series products
3) Accelerate lens business expansion by bolstering lineup of professional use products. Lens sales up approx. 40% YoY (Year o Year) in 1Q of FY2015.

It is also interesting to see the chart showing the increase of system camera sales that sadly is not enough to balance the loss in the fixed lens compact camera market:

More interesting notes:
1) OMD series drives sales improvements in Europe and U.S market (Europe: Up approx. 70%; Americas: Up approx. 10%, yoy)
2) Deceleration in domestic market and sluggish PEN series sales due to impact of consumption tax hike

Like we read in rpevious reports the OMD line is making a positive difference in the otherwise not so “mirrorless friendly” US and EU markets. But PEN and compact camera sales are falling down. Olympus is now focusing on the high end market which means PRO lenses, new OMD cameras and high end fixed lens compacts. Overall the Imaging Business is still in loss but Olympus forecasts a recovery (no red numbers) for the next fiscal year.

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