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May 21, 2012
Posted in news

Panasonic 12-35mm f/2.8 X lens officially announced!


As you know DSLRmagazine (Click here) tonight posted the first review 12-35mm X lens review. This post where I will sum all links and test I can found on the web!

UPDATE: You can preorder the lens at Amazon (Click here)
The japanese shop Kitamura will ship the lens on June 21th.

Most interesting info:
It has Power OIS but no Powerzoom. Costs 1100 Euro or 999 pounds and be avilable in June. It’s almost half the price of a comparable FF lens like the Nikon 24-70mm (Click here). Dpreview writes: “This impression of a quality product is reinforced by the wonderfully-smooth zoom ring action, that rivals Canon and Nikon’s top-end lenses for its silkiness of operation.

Full review at Photographyblog.
Image samples at Dpreview.
Image samples at DCresource.
Review at ePhotozine: “Performance-wise, this lens delivers sharp, contrasty images with low CA and distortion, which should be expected of a pro-spec zoom.
Hands-on review at Dpreview.
Hands-on pics at (Rumania)

Press release
Photographyblog, Photoscala (German), Focus Numerique (french). A super presentation page at Panasonic.



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May 19, 2012
Posted in news

GF5 is now shipping to Europe and USA…

Oh, I didn’t forget that little sexy new Panasonic GF5 :)  The camera just shipped to first Europea and American stores. The picture on top is from the dutch store FotoHansKeuzakamp. The body only is priced at 621 Euro at Amazon France. It’s a nice cameras but I feel like the recent GF3 price drops may will make it hard to justify the extra price you have to pay for the GF5. For example the GF3 body only costs a little over 300 Euro here a Digitech on eBay (Click here) and with the 14-42mm lens 379 Euro again on eBay (Click here). And we Europeans as usual will get even more frustrated when checking the USA price of the GF3: You cna get the body for $249 only (180 Euro!) in Black (Click here), White (Click here) and Red (Click here).


May 18, 2012
Posted in news

Olympus talks about current m43 cameras, future of compact cameras and future Application support (Techradar)

Today I want to catch up with some stuff I never managed to post before on 43urmors. In that case if you want to know a bit about Olympus future strategy look at Techradar that had a chat with Olympus about three themes:

1) Olympus: We’ve got the edge over competitors (Click here)
Thackara from Olympus affirms that Olympus has the edge compared to other mirrorless systems: “Some of the other compact system cameras have a very limited range of dedicated lenses, whereas we have now offer a choice of around 20, it’s a very good range of options and some of them are pretty serious“.
2) Olympus: Phones will never replace compacts (Click here)
Mark Thackara, Olympus UK marketing manager said: “The concern for us is that we have to keep giving people a reason why they should have a camera as well as a phone.
3) Olympus: apps on cameras are coming (Click here)
In that case Mr. Thackara said: “It’s something that has been discussed, but because the emphasis is on image quality, they’re [Olympus] a little wary of opening up the OS. I think it’ll happen eventually, but things are not as easy as we think. The appeal of people being able to add to their cameras is big though. It’s on the list.

Overall I think one of the crucial aspects will be the software. Sooner or later companies will have to allow the development and installation of third party application. Very likely Samsung will be the first company to release a camera based on the Android system.


May 12, 2012
Posted in news

Record $10 billion annual loss for Panasonic.

I know guys, it’s not really the best news to start the weekend. But here it is. After Olympus also Panasonic announced a “record $10 billion annual loss” (Source: Reuters). The problem is the shrinking TV market. Also Sony and Sharp are having huge troubles within that segment. There is no word about the digital camera business and I don’t think their (major) problems have to do with that. The global crisis, the strong YEN and maybe the now (too) conservative handling of Japanese companies are the main cause. Almost all Japanese companies are facing tuff times.

A personal addition: The crisis affects the life around me too. It’s not just a perception, I see that around me prices of houses are falling, companies not paying bills and friends losing jobs. It’s hard to think how we should act and what we need to change. My girlfriends best friend lives in Greece and I get so many bad news form there. I will be there in September for a very personal short documentary about those friends. I want too understand more!


May 10, 2012
Posted in news

New Leica X2 has same Olympus-Epson EVF? And Black and White craziness…

Is it just me or is that new Leica X2 having the same Olympus VF-2 external viewfinder? As you know the Oly EVF is made by Epson so this really could be the same…
That said, it’s interesting to see how much you have to pay for a camera with a unique Black And White sensor….$7999 at Adorama (Click here to read specs of the M Monochrome). I am wondering if Olympus and Panasonic should do a camera with B&W sensor too! Would be intriguing!

More reviews about the B&W madness at MirrorlessRumors (Click here).

USA deal: Nokton 17.5mm f/0.95 in Stock at Adorama (Click here).

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