Sykes from Panasonic says what has to be done to make Mirrorless popular in US and Eu too.

Mirrorless system camera sales in UK (Source: Amateur Photographer)

Over at MirrorlessRumors I summed up the five possible reasons why Mirrorless struggles to become popular in North American and European countries. Amateur Photographer interviewed Mr. Sykes from Panasonic who explains the main problem was that companies were too much focused on trying to sell a certain volume instead of focusing on educate the customer about advantages of the new mirrorless cameras. That’s why Panasonic is “imploring photography journalists to conduct reviews of CSCs ‘against DSLRs’, rather than testing like with like.

Last year mirrorlesss camera sales in UK dropped by 46,000 units. But there is also a good news reported by Sykes: “Compact system camera is now returning to a period of growth which is really pleasing“.

Olympus talks about the 12-40mm (non-issue), Sony relation and the one million OM-D they want to sell.

Image courtesy: Lensrentals

Imaging Resource (Click here) interviewed the Olympus manager. Main focus of their interview was the Stylus 1 compact but there are also some bits of info about other interesting stuff:

1) Olympus answer about the 12-40mm lens breakage reports is:

There have been only two instances of breakage reported with, at that time, 5,000 to 10,000 lenses shipped worldwide. To us, that doesn’t constitute a known issue.

2) Sony partnership:

In answer to your question about the Sony partnership, we don’t have any kind of exchange of technologies. However, we do have a supplier-buyer relationship on some certain devices that we provide to Sony, and that Sony provides to Olympus.

3) Future camera development goals:

First, polishing the technology of the basic functionality of the camera — whether it’s exposure, whether it’s white balance, auto-focus, everything.
Second, we want to provide not only easy uploading of your images or videos to the Internet, but good communication with networked devices or the cloud.

And also Photoreview (Click here) had the pleasure to interview many Olympus managers and the goal they set for the near future is:

to sell one million OM-D cameras with marketing focused primarily in 70 cities worldwide where disposable incomes are high.


a little bit of everything…

Panasonic GH4 Shoot with Lumix Luminary William Innes

Win an Olympus Stylus 1 by joining the Olympus Impressions Contest.
Olympu SP-100 hands-on at DSLRmagazine.
JPEG Standard 9.1 Will Bring 12-Bit Color, Lossless Compression (Popphoto).
Pocketable paparazzi: Real-life test of the Tokina 300 mm f/6.3 reflex lens for street photography on the GM-1 (Medium).
Oly 25mm 1.8 Unboxing, first impression and image samples (Mirrorlessreview).
Peter Van Agtmael used the EM5 and 45mm 1.8 for some of the images in the winning series at WorldPressPhotos.
E-PL5 and 45mm f/1.8 lens combination: taking photos with a pocket camer at Qamera.
E-M10 test at Akam.
E-M10 hands-on at
Panasonic GM1 Field Report at Luminous Landscape.
Panasonic Lumix Leica DG Summilux 25mm f/1.4 ASPH review (ShotSlot).
DIY Slide Digitizer with Olympus OM-D and Leica Projector (TheDigitalStory).


Spectacular lens patent: Olympus designs a 12mm (and 14mm) f/1.0 MFT lens!

Well this is one of the very few times a Patent can be really exciting! This new patent published oon February 20 (yesterday) describes a 12mm f/1.0 and a 14mm f/1.0 lens! These would be the world fastest ultra-wide angle autofocus lens for any interchangeable camera system! The current Nokton 17,5mm f/0.95 MFT lens (here on eBay) isn’t as wide as the Olympus patented lenses and nor does it have AF.

These are the lens specs (Google translated screenshot from Japanese):

There are also lenses for 1 inch and 1/1.7 inch sensors on that patent.

These fast Oly lenses have storng chrome issues that will be fixed in camera. And here are the single lens performance graphs. I know the size isn’t big and I am trying to find larger images now:

12mm f/1.0

14mm f/1.0


As usual with patents the lens may be made in a different way when it hits the market (for example f/1.2). That said, would you buy such a lens?

I would buy the...

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found via Egami.