Here is the press text:
Meyer-Optik Offers Hyper Limited Editions of the Trioplan f2.8/100 to Commemorate 100 Year Anniversary
Only 100 Titanium Lenses Available, Collectors Can Also Purchase One of 10 Golden Eye Editions
Atlanta, GA – May 21, 2016 — To celebrate the 100th anniversary of the Trioplan lens, Meyer-Optik Goerlitz announced today a special series of its new Trioplan f2.8/100 lens, the Titanium edition. Only 100 titanium lenses are available to the public. In addition, Meyer Optik has issued a second series of 10 special gold plated Golden Eye versions of the lens.
The special commemorative series celebrates the 100-year anniversary of the first Meyer Optik Trioplan. It was in 1916 that Hugo Meyer and Company announced the Trioplan, which soon became a legendary lens that helped establish the golden age of photography. Trioplan lenses became known for their trademark soap bubble bokeh, a look that many lenses and Photoshop enthusiasts still imitate.
“The revival of the Trioplan lenses series became even more special for us this year with the 100 year anniversary of the lens,” said Dr. Stefan Immes. “Our new Titanium and Golden Eye edition is the ultimate collectors item with a titanium or real gold coating. The titanium edition not only commemorates the Trioplan brand, but also creates a lens that is suitable for the highest demand environments.”
Titanium anodizing gives the surface of the Trioplan f2.8/100 an even, all-over uniform look that is aesthetically unique and physically harder than a standard aluminum f2.8/100 lens. This sanitary, additive-free finish allows the lens to retain its high corrosion resistance and ability to withstand high-temperature environments, providing hardening and unique coloring of lens components surface without its properties.
The resulting anodize titanium color is achieved without any dies or coatings, therefore the surface properties remain unchanged. Titanium anodization is increasingly used in the aerospace and high-tech markets. Trioplan f2.8/100 Titanium buyers will get a superior lens that is much less likely to show signs of age and wear.
“As an macro and artistic flower photographer, I was searching for a new inspiration for my pictures with an even more sharp center and blurring surrounding the subject,” said professional photographer Susanne Nagle. “Through research I came across the Trioplan sense concept for making soap bubble bokeh. At first I wanted to buy an old lens, but decided to order the new Trioplan f2.8/100 lens on Kickstarter. I am delighted to use the lens, especially for flower pictures or in the shade of a tree that is blossoming.”
The special 100 commemorative editions will be strictly limited. The 100 Titanium editions are available at $2499, and the 10 Golden Eye lenses are available for $3499 Pre-orders are currently being taken on the Meyer-Optik website.
The technical specifications of the Meyer-Optik Trioplan f2.8/100 include:
Optic construction as classic triplet (3 lenses/3 groups)
Focal distance: 100 mm
Maximum aperture: 1:2.8 continuous dimming to 1:22
Iris diaphragm with 15 aperture blades specifically constructed of steel segment belt and with special coating
View format: 24 mm x 36 mm (image circle diameter 44 mm)
View angle: 24°
Filter: M 52 x 0.75
Clip-on diameter: 54 mm
Mounts: M42, Canon, Nikon, Fuji X, Sony-E, MFT
A brand with a proud tradition and reputation for exceptional products, Meyer-Optik-Görlitz started manufacturing innovative, high-quality lenses in Germany in 1896. In 2014, net SE revived the traditional spirit of the lenses once known throughout the world and started developing new lenses under the Meyer-Optik-Görlitz brand in Germany. Manufacturing handmade lenses started in 2015 with first generation prototypes. Serial production began in early 2016.
In May 2015, net SE (http://www.netag.de) created a new subsidiary, Meyer-Optik USA Inc. headquartered in Atlanta, GA. Meyer-Optik USA is online at http://www.meyer-optik-goerlitz.com and on Facebook and Twitter.