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September 27, 2012
Posted in news

BIG shift lens is actually a Voigtländer lens

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Two readers and Digitfoto had a talk with the guys from the German B.IG. company that developed the BIG shift lens. They confirmed that the lens is indeed directly based on the Voigtlander Heliar 15mm f/4.5 (here on eBay).

Reminder…these are the specs:

Specifications BIG Shift Lens 4,5 / 15 mm MFT
Focal length 15 mm (equivalent to 30 mm film)
Luminosity 4.5
Minimum aperture 22
Lens construction 8 elements in 6 groups
Focus Limit 50 cm
Diameter 65 mm
Length 45.5 mm
Weight 200 g
Filter thread 52 mm
Lens hood integrated
Price 999, -
September 26, 2012
Posted in news

So, was the Olympus 15mm cap lens a good idea?

Sometimes companies try to do things differently and Olympus is known for being very innovative. Back in early August the 15mm cap lens rumors I posted on 43rumors initiated huge discussions about the (non-)utility of such a lens. Now the lens is here for real and hands-on and/or first pictures have been posted at Popphoto, Photographyblog, Thedigitalstory and PetaPixel. The lens is now available for preorder at Amazon (Click here), Adorama (Click here) and Bhphoto (Click here). But the question is:

Do you like the 15mm lens cap?

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Panasonic and Olympus Preorder Links with specs and price:
Special GH3 page at Amazon (Click here) and a full Olympus presentation page at Amazon (Click here).
GH3 at Amazon (Click here), Adorama (Click here), Bhphoto (Click here) and in Europe at Wexphotographic UK (horrible price in UK!).
35-100mm X lens at Amazon (Click here), Bhphoto (Click here).
E-PL5 at Amazon (Click here), Adorama (Click here), Bhphoto (Click here). In EU at Amazon Germany, Amazon UK, Amazon France,
E-PM2 at Amazon (Click here), Adorama (Click here), Bhphoto (Click here). In EU at Amazon Germany, Amazon UK, Amazon France,
XZ-2 at Amazon (Click here), Adorama (Click here), Bhphoto (Click here).
60mm macro at Amazon (Click here), Adorama (Click here), Bhphoto (Click here).
12mm Black prime lens at Amazon (Click here), Adorama (Click here), Bhphoto (Click here).
15mm cap-lens at Amazon (Click here), Adorama (Click here), Bhphoto (Click here).

September 25, 2012
Posted in news

Also Hasselblad cheats on the Micro Four Thirds sensor size :)

We saw this many times. And it happens always again. The companies competing with the Micro Four Thirds system are often cheating on the Micro Four Thirds size. And this time Hasselblad really invented a new kind of MFT sensor with soemthing like 27:9 size. Funny or not? Don’t think this kind of advertising will help them to sell that super expensive Nex-7 alike camera.

Source: Hasselblad-Lunar.

September 25, 2012
Posted in news

Sony to buy 10% of Olympus shares.

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Photokina is over and we can talk again about the Olympus fraud story. Some of you may read that this morning three former Olympus executives plead guilty in fraud trial (Source: Reuters). Our reader Michael underlined that “Sentencing will occur at a later date. Typically Japanese executives in business scandals get fined and receive suspended sentences rather than being sent to jail.

That said there is one more very important news. Reuters reports that “Sony Corp will likely approve a plan this week to invest 50 billion yen ($642 million) in cash-strapped Olympus Corp, becoming its biggest shareholder with around a 10 percent stake. Sony will set up a joint business with Olympus to develop new medical equipment, and next year will send an executive to join its board of directors. Sony wants to nurture new businesses, including medical equipment, to increase revenue as it draws back from loss-making televisions. Olympus, seeking to retain a high degree of independence, may favor a capital injection from Sony rather than offers of closer business ties from rivals such as medical device maker Terumo Corp and camera maker Fujifilm Holdings Corp.

There is no info about how the deal will effect the camera business. I don’t think Sony will join the m43 system nor do I think that Olympus will join the NEX system. Sony wants to have their hands on the medical business. I hope Sony will keep doing great sensors for Olympus cameras like the one we had inside the Olympus E-M5. That’s all we need!

 

 

September 24, 2012
Posted in news

Panasonic is hiring to create a new Lumix Pro service!

The last days Panasonic repeated in many interview that they want to compete in the “PRO” segment and the new Panasonic GH3 is actually the first high end camera. And of course these kindof market will also need a professional service. A reader (Thanks!) found that new Panasonic job offer on Linkedin. It really explains in easy words what the new PRO service is:

Accountabilites:
1. Create, manage and improve Value Add Programs to attract Enthusiast and Pro Markets for Lumix:
– Pro Rental Programs for G Series cameras and lenses
– Trade In Program for Lumix G Series
– Financing / Leasing programs
2. Collaborate with Services and BOG to create new services
– Expedited technical services
– Extended hotline hours etc.
– Exchange programs for Pro Photographers
3. Training
– Develop training programs for channel partners and consumers
4. Accessories
– Manage accessory offerings for Lumix Hi End
– PSI for accessories
5. VDF and e-Commerce
– Support sales programs for e-commerce
– Provide support for accessory selection and content to VDF partners
– Create up-sell strategies for accessories on e-commerce and / or VDF platforms

Panasonic and Olympus Preorder Links with specs and price:
Special GH3 page at Amazon (Click here) and a full Olympus presentation page at Amazon (Click here).
GH3 at Amazon (Click here), Adorama (Click here), Bhphoto (Click here) and in Europe at Wexphotographic UK (horrible price in UK!).
35-100mm X lens at Amazon (Click here), Bhphoto (Click here).
E-PL5 at Amazon (Click here), Adorama (Click here), Bhphoto (Click here). In EU at Amazon Germany, Amazon UK, Amazon France,
E-PM2 at Amazon (Click here), Adorama (Click here), Bhphoto (Click here). In EU at Amazon Germany, Amazon UK, Amazon France,
XZ-2 at Amazon (Click here), Adorama (Click here), Bhphoto (Click here).
60mm macro at Amazon (Click here), Adorama (Click here), Bhphoto (Click here).
12mm Black prime lens at Amazon (Click here), Adorama (Click here), Bhphoto (Click here).
15mm cap-lens at Adorama (Click here).

 

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