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March 2, 2012
Posted in news

Full Frame battle reloaded. A no way to go for Panasonic/Olympus?


Make no mistake! We can be pretty sure Olympus and Panasonic will not launch any new system with larger sensor in the near future. There is still a lot to do in the m43 world to defend the primacy also against the future Canon mirrorless system. But the Full Frame battle just restarted after a long time of silence. Today Canon announced the Canon 5dmarkIII ($3500 at Amazon) and Nikon announced the Nikon D800 and D800E a couple of weeks ago.

So just for fun I made a short list of advantages and disadvantages of a hypothetical “Macro Four Thirds” system with FF sensor :)

– Currently only Leica are offering a Full Frame digital mirrorless system. But the Leica M9 is incredibly expensive (Click here) and there is plenty of room below that price range.
– You could make Full Frame lenses backwards compatible to the m43 system. One lens to rule them all :) -> Disadvantage the lens would be bigger
– Marketing: It gives a kind of magical and professional aura if you can offer a Full Frame system. Sounds stupid but it is not. I know of many people that buy new and more expensive cameras just to feel like a “hero”.

– It’s expensive to build up a new system. And Panasonic/Olympus have limited resources.
– Also the service has to be improved to satisfy the professional needs.
– The profit margin is larger on small sensor systems than on Full Frame camera systems.
– Lenses would be bigger and one of the main advantages (size!) over the FF DSRL market would be less visible.

Now it’s up to you to let us know what you would do:

And here is the question: Would you buy into a mirrorless Full Frame system?

View Results

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My two cent: 99% of us don’t need Full Frame. If you need absolute image quality for special work like studio photography or big prints than it may be better for you to go medium format. Or if you want that nice 3D depth of field feeling than buy a camera like my Mamiya 7.


March 1, 2012
Posted in news

After the GF2 also the GF3 could be hacked soon…

I consider the hacking possibilities one of the strengths of the Micro Four Thirds system. A not so popular camera like the Panasonic GF2 suddenly became an appealing camera because of the recently released hack (Click here). The hack adds identical GH2 features on the GF2 (except 24p)! Mix that with the current very low price of $375 for the camera with kit lens (Click here!) than we have an explosive little jewel. And it doesn’t stop here!

The hacker Vitaly Kiselev (Click here) reports that he got the GF3 and will start to work on the hack soon! At that point I want to say thanks again to Vitaly for what he is doing. And I hope Panasonic and Olympus understand the power of his work!

Shop search links to the three hackable Panasonic cameras:
Panasonic GH2 at Amazon, Adorama, B&H, J&R, eBay.
Panasonic GF3 at Amazon, Adorama, B&H, J&R, eBay.
Panasonic GF2 at Amazon, Adorama, B&H, J&R, eBay.

February 29, 2012
Posted in news

New iPad App from Panasonic. Sigma for m43 in Stock.

Our reader YouDintYouDo noticed that yesterday Panasonic launched a new free iPad App (Click here to see the app). I haven’t an iPad so I cannot tell you if that is something useful and interesting or not. So may you download it to see what it looks like. The description says that this is what it contains:
• A matter of size – find out about the LUMIX G Camera System
• Learn all about the LUMIX G models GF3, G3, GH2 and GX1
• Discover the range of available lenses
• Find out all about the technologies behind
• Enjoy real stories with professional photographers using LUMIX G

Anyway, If you are a dynosaur like me and don’t have an iPad you may look at normal paper books for Panaosnic. Like the GH2 guide (Click here).. :)

P.S.: Photoshop launched the new App for the iPad (Click here to see it on iTunes).


The new Sigma 30mm f/2.8 lens is now in Stock at BHphoto (Click here). And for the third week now the E-Pl1 is the king of the mirrorless camera sales at Amazon (Click here to see full ranking).

February 29, 2012
Posted in news

New Q&A session with Mr. Terada. Olympus wants to know what you need!

As you remember Emanuele from Nexthardware collected your questions for Mr. Terada. Some have been answered here on youtube. But Mr. Terada didn’t have time to answer all your questions as he had to talk with EVERY journalist that toke part at the Amsterdam event. Mr. Terada proved again to be very nice and available person and he answered more of your questions in a second session. As you can read below Mr. Terada obviously couldn’t unveil any future product strategy and development. But he focused on their efforts to try to “see the market demand”:

Q. 1. E-M5. Functionality. Is it possible to have live histogram, electronic level and AF square simultaneously?
A. Histogram and level gauge can’t be seen simultaneously, but AF frame can be seen with histogram or level gauge.

Q. 2. E-M5. Functionality. Tethered Shooting. Most users are very sensitive about this issue.
A. E-M5 does not support tethered shooting.

Q. 3. OM-D Line-Up. VIDEO. Could it be possible to have uncompressed FullHD stream from the HDMI port in future high-end model(s)?
A. We have no plan to have it, we’d like to see the market demand.

Q. 4. OM-D Line-Up. VIDEO. Are you planning to introduce global shutter on your OM-D line?
A. We can’t refer to the concrete plan, but we are always studying any possibility for future products.

Q. 5. M4/3 System. Lenses. Is it possible to give us black versions of the metallic-look primes in near future?
Q. 6. M4/3 System. Lenses. What about a fish-eye zoom?
Q. 7. M4/3 System. Lenses. Weather sealed pancakes?
Q. 8. M4/3 System. Lenses. Micro4/3 converters? Any plans?
A. 5,6,7&8. We can’t refer to the concrete product plan but your requests are noted.

Q. 9. M4/3 System. Under-water. Scuba-divers ask for a new more powerful underwater strobe with a wide beam. Is it coming?
A. Our concept of underwater flash is small amount of light with red color compensation by strong auto white balance function. (I guees they’re studying it. Emanuele.)

Q. 10. M4/3 System. Under-water. Is a PT-E08 port for 60 mm macro coming?
A. We are studying it to meet the demand.

Q. 11. M4/3 System. Future. Will future PENs or OM-Ds have a multi-aspect ratio sensor?
A. We have no plan to have it at this moment. We’d like to see the market demand.

Q. 12. M4/3 System. Future. Will Olympus introduce a center image crop for extended zoom like the Panasonic GH2?
A. E-M5 has had digital teleconverter function. We like to see the market demand of zoom function.

Thanks Nexthardware!

So here is the poll where you readers can let Mr. Terada know what of the mentioned features are important for you:

Pickup the one single feature Olympus should try to absolutely implement on the next OM camera:

View Results

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Olympus E-M5 preoder search (!) links: Amazon, Adorama, B&H, J&R, eBay -> Good Luck :)

February 29, 2012
Posted in news

Olympus E-M5 will officially ship from March 31st.

Olympus (Click here) announced that the new Olympus E-M5 worldwide shipment will start on March 31st. As usual Asian countries should receive the first stock first with Amazon Japan (Click here) saying that the camera will ship on the same day. But unlike Panasonic Olympus does a pretty good job with worldwide shipments and we should expect the E-M5 to be available in USA stores around mid April. BHphoto (Click here) says they will have it on April the 10th. In Europe Amazon UK (Click here) says that the camera will arrive on April the 1st.

Full Preorder list:
1) Black E-M5 body at
Amazon, Adorama, BHphoto, Warehouse UK, Redcoon Germany and Amazon Japan.
2) Silver E-M5 body at
Amazon, Adorama, BHphoto, Warehouse UK, Redcoon Germany, and Amazon Japan.
3) Black E-M5 body with 14-42mm lens at
Amazon, Adorama, BHphoto.
4) Black E-M5 body with 12-50mm lens at
Amazon, Adorama, BHphoto, Jessops, Redcoon Deutschland, Amazon UK, Amazon Deutschland and Amazon Japan.
5) Silver E-M5 body with 12-50mm lens at
Amazon, Adorama, BHphoto, Jessops, Amazon UK, Amazon Deutschland and Amazon Japan.
6) FL-600R wireless flash at
Amazon, Adorama and BHphoto.
7) MMF-3 Four Thirds adapter at
Amazon and Adorama.
8.) HLD-6 power battery holder at
Amazon, Adorama and Amazon Japan.

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