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May 24, 2012
Posted in news

(Continually updated) Olympus announced the new 75mm f/1.8 lens!!!


Finally Olympus announced the new 75mm f/1.8 Micro Four Thirds lens. The announcement was first scheduled for last Tuesday but it had been delayed because of some lens firmware issues. And Olympus decided in very last minute to release it today :) Keep watching this post for updates!

Not available yet at Amazon (Click here). Should arrive soon!

MTF curves offered by Olympus (Click here) show correction of astigmatism is almost perfect, the contrast (blue lines) is very high and very even center to corner, and that the resolution (red lines) is of similar rank. Image samples are available at Olympus Japan. The price in dollar is $899. But there seems to be a bit of confusion on the European price. 800 according to DSLRmagazine, 900 according to Quesabesde and 949 Euro according to Systemkameraforum. Same confusion in Japan…It’s also on Yodobashi for 99,000 yen and on Map Camera for 89,000 yen. I guess that’s why we had the not so correct rumor about the $799 price. Wrong prices are floating around the web :)

Here in short the lens specs:
• 75mm focal length (equivalent to 150mm in the 35mm film format)
• F1.8 aperture with circular blades
• 3 ED and 2 HR lens elements
• Premium multi-coating using Olympus ZERO lens coating technology
• High speed, silent focusing with MSC lens drive technology
• All metal barrel
• Precision manual focus ring
• Compatible with all Micro-Four Thirds standard mount cameras
• Portraiture, Fashion, Stage, Sports and low- light photography applications
• Expected availability in June/July 2012

Hands-on Previews and Image samples
Hands-on at Four Thirds User.
Image samples at Olympus Japan.
Hands-on by the finnish website Sulanto.

Press Release
Systemkameraforum (german). They actually say the price in Euro is 949! Hope it’s just a mistake.
Full Lens PDF at Olympus Australia
DSLRmagazine (google translation here)
Photoscala (german)

There are no reviews yet but the MTF curves promises that this is a very high quality lens. The only downsided are the price in USA which is $899 (no 1:! conversion rate with the European 799 Euro price) and the fact that you have to pay extra money for the metal hood. Here is the Question:

Based on the early impressions. Will you buy the lens?

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May 23, 2012
Posted in news

Olympus will not announce any partnership soon (and may not need it after all!)

As you know for months now rumors are floating around about possible alliances between Olympus and Sony or Samsung or Fuji or whatever else :)
Olympus is seeking a way to get some cash in the company. But today Reuters reports that “Olympus will not unveil an equity alliance at its major strategy briefing next month, despite speculation it might do so, sources said on Tuesday.” And there is also a surprise: “An investment banking source added that Olympus management hoped it could eventually raise capital on its own.” This would of course the best news if Olympus can stand on his own feet!

From a financial point of view the medical department is the one that matters but I hope their recent E-M5 release and upcoming 75mm portrait announcement will help them to earn some money with the camera division too! That said I know from my top sources that Olympus didn’t expect that kind of success form the E-M5. particularly the Silver model is selling as good as the Black E-M5. That’s why it’s hard to find it in Stock. Here are all my search links to the E-M5. Links I check a couple of times per week to see where the E-M5 is in Stock:

Australia: Amazon, BHphoto, Digitalrev,
Canada: Adorama, B&H,
China:, Digitalrev, eBay
Denmark: eBay
Finland: eBay
Hong Kong: Digitalrev, eBay, Amazon, B&H
Japan:, DigitalRev, eBay
Norway: eBay
Poland:, eBay
Singapore: Digitalrev, eBay
Sweden: eBay
United Kingdom:,
United States: Amazon, Adorama, B&H, J&R, eBay

Via Xataka

May 21, 2012
Posted in news

Panasonic 12-35mm f/2.8 X lens officially announced!

As you know DSLRmagazine (Click here) tonight posted the first review 12-35mm X lens review. This post where I will sum all links and test I can found on the web!

UPDATE: You can preorder the lens at Amazon (Click here)
The japanese shop Kitamura will ship the lens on June 21th.

Most interesting info:
It has Power OIS but no Powerzoom. Costs 1100 Euro or 999 pounds and be avilable in June. It’s almost half the price of a comparable FF lens like the Nikon 24-70mm (Click here). Dpreview writes: “This impression of a quality product is reinforced by the wonderfully-smooth zoom ring action, that rivals Canon and Nikon’s top-end lenses for its silkiness of operation.

Full review at Photographyblog.
Image samples at Dpreview.
Image samples at DCresource.
Review at ePhotozine: “Performance-wise, this lens delivers sharp, contrasty images with low CA and distortion, which should be expected of a pro-spec zoom.
Hands-on review at Dpreview.
Hands-on pics at (Rumania)

Press release
Photographyblog, Photoscala (German), Focus Numerique (french). A super presentation page at Panasonic.



Will you buy the lens?

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May 19, 2012
Posted in news

GF5 is now shipping to Europe and USA…

Oh, I didn’t forget that little sexy new Panasonic GF5 :)  The camera just shipped to first Europea and American stores. The picture on top is from the dutch store FotoHansKeuzakamp. The body only is priced at 621 Euro at Amazon France. It’s a nice cameras but I feel like the recent GF3 price drops may will make it hard to justify the extra price you have to pay for the GF5. For example the GF3 body only costs a little over 300 Euro here a Digitech on eBay (Click here) and with the 14-42mm lens 379 Euro again on eBay (Click here). And we Europeans as usual will get even more frustrated when checking the USA price of the GF3: You cna get the body for $249 only (180 Euro!) in Black (Click here), White (Click here) and Red (Click here).


May 18, 2012
Posted in news

Olympus talks about current m43 cameras, future of compact cameras and future Application support (Techradar)

Today I want to catch up with some stuff I never managed to post before on 43urmors. In that case if you want to know a bit about Olympus future strategy look at Techradar that had a chat with Olympus about three themes:

1) Olympus: We’ve got the edge over competitors (Click here)
Thackara from Olympus affirms that Olympus has the edge compared to other mirrorless systems: “Some of the other compact system cameras have a very limited range of dedicated lenses, whereas we have now offer a choice of around 20, it’s a very good range of options and some of them are pretty serious“.
2) Olympus: Phones will never replace compacts (Click here)
Mark Thackara, Olympus UK marketing manager said: “The concern for us is that we have to keep giving people a reason why they should have a camera as well as a phone.
3) Olympus: apps on cameras are coming (Click here)
In that case Mr. Thackara said: “It’s something that has been discussed, but because the emphasis is on image quality, they’re [Olympus] a little wary of opening up the OS. I think it’ll happen eventually, but things are not as easy as we think. The appeal of people being able to add to their cameras is big though. It’s on the list.

Overall I think one of the crucial aspects will be the software. Sooner or later companies will have to allow the development and installation of third party application. Very likely Samsung will be the first company to release a camera based on the Android system.


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