Canon EOS-M competes against the Panasonic GF5 and Olympus E-PM1


It’s very clear where Canon wants to compete against the Micro Four Thirds system. They will start from the cheap low-end models. The latest spec list I posted on MirrorlessRumors shows that the APS-C sensor sized camera is no bigger than the Panasonic GF5. We still have no info about the price but I suspect the price will be very low. This is a plastic Canon S100 styled touch screen camera. Tomorrow (5-6am London time) the camera will be officially announced. Follow the full announcement on MirrorlessRumors while I have to check if the upcoming E-Pm2 can do better than the EOS-M :)

For now this doens’t look like a WOW camera…

  • Anonymous

    No viewfinder….no camera. Period.

    • The gf1 had no built in viewfinder and is still one of the greatest mirrorless designs around…

      • Anonymous

        I agree with U about the GF1…I owned one:
        …but only with the LVF-1 attached for serious photography, IMHO. Otherwise it was/is just a toy.
        JUst another point&shoot camera…like the Canon M.

        • I had one for a year and a half maybe. I never bothered to get the viewfinder, and it was still a great photo tool.

        • Anonymous

          The GF1 is no toy. What kind of s stupid comment is that?

          • Try to be kind, please. Did you even read my comment??? I clearly said the GF1 is a great photo tool? Where do you get the “toy” thing from???

      • Daemonius

        GF1 was with possibility to add EVF. But also had built-in flash. Which this doesnt. And even tho GF1 sensor wasnt top notch, luckily for Panasonic their sensors tend to have “look”. This has just crappy 18 mpix from 650D (and countless other Ds).

        • Lets be honest. Most users didn’t even care getting the GF1 EVF, it was far from great. As for the sensor, anything above iso 400 was a real compromise, not to mention the awful panasonic cyan tint to their images. Trying to recover highlights was also a challenge. I’d personally have the “crappy” canon sensor used in the Canon 7d than any micro four thirds sensor released so far, with the possible exception of the E-M5 one.

          • Daemonius

            Not sure if you ever saw higher ISO from 7D and others with this sensor. Cause its exactly same as was GF1. :D You can check DxOmark if you want.

            And colors, well color problems are more RAW developer problem than anything else. Sure most Panasonic cameras dont have exactly most accurate colors and cant win any metamerism challenge, but neither can 7D and other current Canon camera (there are some exceptions but 1DsMK3 isnt that much current or 1DMK3). Actually GX1 has better (more accurate) colors than 7D.

            Plus as I know Canon, they wont put exactly top notch AA and CFA into this. They are not Sony.

            So unless they really developed new APS-C sensor.. it wont be exactly amazing on IQ side of things. Neither ergonomics by look of it. And no flash. No EVF.

            I think Canon wanted to “do mirrorless” as much crippled as possible so it wont threat their dSLR sales and they can check that tiny box saying “does have mirrorless”. Nikon attempt was better in certain aspects..

            So unless it has miraculous new sensor, it wont be threat to anything, as right now its along with Pentax K-01 bottom of mirrorless offerings. Only thing I can give them kudos for is lens, thats only right thing so far.

  • Essenobi

    I think it will move the masses (and by masses I mean the average consumer as opposed to photo enthusiast). If priced competitively then it sounds really exciting. LOVING the video options! Only the GH1/GH2 has the equivalent and why the GH series is probably a much better overall camera I think the price and the size would make the Canon a better buy.

    • +1 on video. They have fortunately decided not to cripple this system artificially.

    • mirrorless

      +1 .. If the price is right I will buy it.

  • Ep3zd50_ninja

    first. sorry cant resist.

    more lenses oly!!! only way to beat this sucker!

  • Misael78

    I’m happy for them but but for us (m4/3 user) the news its even better because now we’ll get better prices and better cameras too!

    I just need some native wireless triggers please!

  • Bob B.

    No viewfinder. No camera.

  • Think it will sell OK to the canon faithful depending on pricing , can’t see this camera as it stands appealing to the growing female market either….

  • Philip

    To boot, it’s E-M5, not E-M1.

    And if this viewfinder-less thing competes against any Olympus, t’will be against the similarly challenged Pen series… no level of IQ can be an excuse for lack of basic functionality. Period.

    • “…if the upcoming E-Pm2 can do better than the EOS-M ”
      -He’s talking about the Pen Mini [E-PM1], not E-M5. And this camera is going to be geared toward that same market, upgraders and amateurs. Simple, but with a kick.

      It seems some members of 43rumors find it necessary to comment on nearly every post, whether or not it’s subject applies to them at all. “Oh, this camera wouldn’t be for me… I HATE IT and NOBODY should want it!!!”

      Just get over it. I wish I could have an opinion on everything too, but I’d rather go out and take pictures instead.

    • This place is attracting too many dpreview compulsive commenters. :(

  • fam

    It looks small because it has a pancake, let’s see how big it looks with a zoom.

    • Anonymous

      Let’s see how it looks and performs with an adapter and an EOS L series lens with no viewfinder….in a word: hysterical.

    • atlantropa

      I suppose he meant E-PM1.

    • Mike

      Who care’s how big it looks with a zoom? I don’t understand this type of thinking. Personally I want some huge lenses for m4/3 mount. I don’t know why you guys want everything to be tiny and toyish.

      Eventually mirrorless cameras will replace DSLRs. To do that they will need some bigger pro optics.

      I’d also like a pro m4/3 camera the size of D800 or 5DmkIII. Something that fits good in the hands for pro shoots.

      The potential for m4/3 is having a choice between big cameras/big lenses and small cameras/small lenses with the choice to mix and match them.

      I want a big pro 12-35mm f1.4 lens for m4/3 mount.

      • Not pocketable, not a camera.

        Pocketability (one of the biggest myths of M4/3) trumps functionality every time! ;-)

        • Esa Tuunanen

          Camera fitting to pocket isn’t enough if it lacks functionality needed for the situation.
          And in non average conditions needing changing settings pocket compacts become real fast “Point&Pray that automatics works” cameras because you don’t have efficient real world functional controls.
          Like flash control in slow on screen menu while all it should take is lifting flash up manually to activate it and pushing it down to make sure it won’t spoil images.

          That’s why there should be diverse complete range of bodies from compacts to full controls and ergonomics bodies.

          And because of lens mount m4/3 can’t even fully compete in pockatability against compacts which can integrate lens into body. So competing only them is wrong goal.

        • Mike

          jeffharris, if that’s all you require just use a smartphone. Then you always have it with you. :)

          None of these cameras are really pocketable. Small bag or purse at best.

          I use my GH1 on client shoots. I would like an even higher end camera to move up to in the m4/3 system. But it doesn’t exist. Obviosuly GH2 and E-M5 being newer bodies of the same market level aside. There is nothing in a $1500-$3000 range.

          At which point, pocketability is not important. Plus it’s silly to have to buy a Canon or Nikon to go along with my m4/3 gear just to have a higher end pro camera. If Panny and Oly want to keep photographers like me they need to offer something for me to move up to and reason to invest in their glass.

      • Esa Tuunanen

        > I want a big pro 12-35mm f1.4 lens for m4/3 mount.
        M4/3 definitely needs more diverse and complete system than only retro, small and smaller to have better chances in grabbing big piece of mirrorless future but this is something else.

        It would be probably quite big even with shorter flange back distance and surely very expensive unless you want it to be optically mediocre. (like about useless at full aperture)
        Most aberrations increase fast with extreme apertures which doesn’t combine well with zoom which adds its own problems to handling aberrations especially when needing retrofocus design.

        • Mike

          I don’t disagree with you. My example was pretty extreme and probably highly unlikely. But you got my point anyway, that we need some bigger/fast glass for m4/3 to compete with APS-C and FF DSLRs.

          I don’t mind the smaller sensor and I love the shorter flange to focal distance because of all the adapters that can be used. But we do need some more native electronic glass on the pro end. Along with more pro bodies people can move up to without having to switch systems.

          My hope is that m4/3 isn’t restricted to just consumer/enthusiast cameras on the small side of things. I think having the choice to go smaller rangefinder style cameras or big pro bodies with the same glass will really make m4/3 sing.

      • Anonymous

        Isnt the whole point of mirrorless that they are smaller? Otherwise whats the advantage over dslr?

  • Miroslav

    PDAF on sensor and stacking modes still missing from m4/3. Something for Olympus and Panasonic to think about.

    • Steve

      Canon’s PDAF on sensor is very slow. Here is a video of the 650D in live view using a new STM lens. The 650D has the same sensor as this mirrorless from Canon.

      The 22mm (35mm equiv) f2 lens is interesting but this will be a very slow camera.

      • Wow that IS slow. I hope they managed to improve on that, otherwise it means they are at the point were m43 was 2 years ago…not good.

        • Yes, wow, I don’t know how they can claim that to be phase detect autofocus. It seems a dated implementation of CDAF.

          PhDAF was the only selling point that this camera had.

          Let’s wait for the EOS M2 :)

      • Anonymous

        Wow, I didn’t know it was that slow! They shouldn’t have mentioned that in the press release at all.

  • nik

    IBIS or olympus i go.

    • That’s not as slow as m4/3 was two years ago, that’s way, way BEHIND where even the E-P1 was. That’s DOG slow. If the AF on this camera is just like that, it’s going to be a worthless camera. I have to think it’s improved from that. Canon wouldn’t release a camera that focused like that, would they? It’s one thing as an add on Live View focus mode on an SLR, where fast PDAF is available for most shooting, but when it would be the main focus mode….ugh.

      Of course, the G1X has horrid autofocus as well, so maybe it will be that bad.

    • Yes, IBIS is Oly’s killer feature. I hoped that Canon had learned this already and would go for it with its new system. But that Not Invented Here Syndrome seems hard to overcome by big companies….

    • Miroslav

      There’ll be no IBIS – EOS M 18-55mm kit zoom has image stabilization.

  • mooboy

    Not sure why you think better than Nikon One. I’d think Nikon One is better for the target audience (i.e. Not enthusiasts). Results remain to be seen… But didn’t this look like a NEX copy with even less controls?

    Only thing I like about it more than NEX (and Nikon One) is the hotshoe.

    • Nikon 1 turned out to be boring. Prices have fallen to a more reasonable level – and it still not interesting, because lenses are not there.

      I think Canon’s mirrorless can’t do worse. The EF-M 22mm pancake (and the EF 40mm) show direction where Canon is heading. And it looks much more interesting to me than the Nikon 1’s lack of direction.

      • Reasonably priced as it is now, I don’t think that the Nikon 1 is such a bad system. If tomorrow they would release 3 f/1.0 small primes we would all probably get excited about it. The cameras perform well, one has EVF (other not), they are well built, have great AF, they are small. Sure I think that the small sensor is a limitation, but with fast lenses things could change.

        Canon might look more promising for the future because of the bigger sensor, but their first camera seems like too little too late. By the time they get their act together they might have lost any chance to compete in this market segment.

        • Mike

          Agreed. I think the industrial design of the Nikon 1 system is pretty nice. But I have no desire to buy into it. yes it does have to do with sensor size. It’s just a little too small for my test. Not big enough to compete with m4/3 and APS-C cameras and not small enough to be a pocket camera. It’s like a beautiful but ditzy teenage cheerleader. Nice to look at and play with, but no real future.

  • Anonymous

    This is a camera designed to be used handheld.

    No IS costs you 2+ stops.

  • matt

    no pink version = no deal

  • MP Burke

    It looks like another “small camera, big lens” job that will appeal mainly to Canon dslr owners. They will market it with the 22mm to make it look small, but I suspect that most people will use the standard zoom (as they do with NEX). Canon have hardly bothered to produce any primes (e.g. lack of 14, 18 or 23mm) for their APS-C slrs, so I can’t believe that they will support this camera with a wide range of specialist lenses.

    • Steve

      Canon APS-C owners have been waiting 10 years for more primes. I would expect the same with this mount too.

      • If this 35mm equivalent fast pancake is anything to go by, then it means they have the will to come up with a few small well thought primes…one can hope at least. Their aps c line up of lenses has historically been awful, but they could see the opportunity of selling a complete new line up of lenses to users of the eos m system, and we know there is where they make their money, selling lenses, so it could be that this time they do things right.

      • Anonymous


  • Clockwork

    Underwhelmed. We’ll see what it can do. Disappointed about the lack of a viewfinder, mostly because canon is notorious for their accessories being quite expensive (see BG-E6 battery grip for $270 orig. msrp). Oh, they’ll make a viewfinder…just be ready to pay.

    • avds

      I can’t see anything resembling a high density connector around or inside the hotshoe – meaning this particular model might fail to accept an external viewfinder.

  • miles

    EOS M spec looks really very competitive. If they can get the lens right, the AF speed right, the sensor performance right, and the price right… they will have the market.

  • This is Canon guys. They have the resources and the experience and the user base to make waves in possibly any market they enter. If they can avoid sony mistake of big slow lenses, fuji’s mistake of slow af and general operational problems, and can come up with a few well thought primes and an enthusiast oriented body in the next months they could have a winner. For what we have here i think the eos m is going to be interesting. They potentially have the best of all mirrorless systems: aps-c sensor, small body, a fast normal pancake to boot, elegant body that does not pay homage to history but that doesn’t pretend to change well established ergonomics or ways of operating a camera in a pseudo star trek way, possibly a fast hybrid af system that has the speed and tracking capabilities of phase detection but doesn’t suffer from the problems of back and front focusing of dslrs, and yes, a sensible selection of video modes too! What’s not to like? It sounds like check mate to me if they can show this will be a system that will accomodate enthusiasts needs (evf, tactile controls, fast primes) in the near future. They have the reputation, and proven track record of serious systems, and they are leveraging that here – no surprises, a known sensor and processor, no nonsense approach to menus and general operation of the camera.

    As for this particular body, i like it. Like a gf1 body mated with the guts of a sony nex (or canon 7d?) and the control layout of the canon s series. If its sensibly priced i see a winner here. My gf1 was sold a few months ago, and a replacement with aps c sensor, 35mm equivalent pancake prime and canon badge would suit me well.

    • Sounds good, but in practice we know the Video performance of this sensor already since it’s the one used in the 650D. People who know about video have a very low opinion about it.

      AF performance is subpar. We’ll see if the general performance of the camera is any better (but I fear it might be G1X like).

      The body look nice and simple, small. That’s good. But it lacks any features that photographers would like to have (possibility of an EVF, integrated flash, 2 control dials,…

      Small and fast prime lenses would be great, but they missed the IBIS that Olympus has and works so well.

      So I think that being so late to the party this is just not enough. Unless there is a EOS M2 already in the pipeline for Photokina that improves in every single respect, it will just get too late for them.

      • Its the AF performance what will determine if it has the potential to be the Canon EOS APS-C version of my now gone GF1, particularly with the pancake fast normal prime. From looks and specs alone, it could well be. And i’m excited about that.

      • Ross

        Don’t try to compare it to higher spec’d cameras, but the E-PM1 (which will be replaced later this year anyhow) which doesn’t have all those extra dials for a reason; to keep it simple for entry level users.

  • Opinion of this camera will depend on whether you own Canon glass or not. Many EOS (DSLR) users will LOVE the option to mount their lenses on this little thing and will prefer it as a backup / video / travel body to any other mirrorless camera, even if they eventually abandon the idea because of the size of the lenses. BTW, the EOS adapter will surely cost half the price of the camera.

  • Benjamin

    …I think, it’s good for mFT, that Canon uses an APS-C. Compact body, big lenses, thats the reallity. This Camera is so boring, no innovation – it’s a real Canon… .

    • Ross

      But that’s why it will sell OK, because it’s Canon & the shops will stock them where they don’t normally push the smaller brands. It doesn’t have to perform great, it just has to have the Canon name.

  • Timo

    I don’t understand the scepticism. In my view, Canon might hit it off with this camera. Now, sure, it’s not meant to compete with the Olympus EM-5 or a Fuji X-Pro. And some people will miss the viewfinder. But most MFT cameras don’t have a viewfinder either. And maybe there will be an accessory viewfinder. Who knows?

    However, where else can you find an affordable compact camera with a big sensor and a fast 35mm-equiv prime lens?
    The only options are:
    a) a MFT camera + Olympus 17mm 2.8: But the 17mm is one stop slower (plus the sensor is smaller) and even though it’s good, it’s not a stellar performer. (I do own an E-PL1 with the 17mm 2.8, btw.)
    b) Fuji X100: Well, some will miss interchangebale lenses. But moreover, it’s too pricey for the masses.
    c) Sony NEX and the Zeiss 24mm: Not compact and expensive as well.

    In this respect, I really find the Canon EOS M with 22mm pancake interesting, ESPECIALLY if it’s on the lower end of the price range.



    • avds

      Luckily, MFT also offers the 20/1.7 lens…

    • Timo, ofcourse there is skepticism because this is a specific forum, so all news about other formats will be burned down by many people here….its silly but it has become a normal habit on several forums.

    • Very well said. And this is just the tip of the iceberg…we don’t even know what’s yet to come. Like other fastish small primes, dedicated accessories, and the icing on the cake, an enthusiast level body with built in evf.

  • Anonymous

    It’s a safe and not altogether un-surprising way for Canon to enter the mirrorless market. They already have a solid footing in the mid- and high-end consumer cameras, and this gives them an entry point into a new market for them. Nikon did the exact same thing with the V1.

  • Anonymous

    Hopefully it will pressure Olympus to up their game with the E-PM2:
    – new 16 MP E-M5 sensor
    – full size touch LCD
    – IBIS that works
    – rework their menus so non-Olympus users can follow them
    – hold the price of the kit at $500
    – drop the price of their OVF’s
    – f2 pancake primes

  • Anonymous

    “For now this doens’t look like a WOW camera…”

    Depends on what you’re looking for. Hybrid Contrast-Phase AF with APSC and toubscreen combines the best of all three: Nikon1, SonyNEX and Panasonic/Oly, sounds perfect to me.

    Especially with that 35mm equivalent pancake with fast aperture. Mind you this is APSC so a fast aperture is actually fast and bokehlicious !

  • MJr

    “For now this doens’t look like a WOW camera…”

    Depends on what you’re looking for. Hybrid Contrast-Phase AF with APSC and toubscreen combines the best of all three: Nikon1, SonyNEX and Panasonic/Oly, sounds perfect to me.

    Especially with that 35mm equivalent pancake with fast aperture. Mind you this is APSC so a fast aperture is actually fast and bokehlicious !

  • Probably this lens would prompt competition to produce a decent 35mm eq lens for m43.

  • If I were a 5DM3 shooter, I’d welcome this compact Canon and buy the EOS lens adapter almost irrespective of cost to prevent maintaining a dual system, e.g., Canon/M43.

    Canon’s marketing efforts are normally excellent. See how Canon gets the big guns to show exhilarating video with Canon DSLRs, whereas Panasonic has no marketing scheme on the same level and no celebrity showcase. Yet, the GH2 and presumably the GH3 produces stellar video with AF in a relatively stealth and affordable package. Conversely, and unfortunately, shooting video has become mostly about equipment. Nobody in my ‘hood ever requests an M43 shooter, although for a while the AF100 had some producer appeal.

    Canon will do well with any camera they manufacture. Their marketing budget is very influential. They’ll buy Philip Bloom a steak dinner with fork in one hand and EOS-M in the other.

    • Anonymous

      MFT is the perfect complement to the 5DIII. I own a complete system of both. The new Canon M is not a camera I would buy. It fits in nowhere for this photographer. The 5D with L glass (which you must use to utilize the sensor fully), is huge but provides incredible system choices and image quality. MFT’s biggest asset is it small size of both bodies and lenses. It also has more system assets than any other SMALL system camera, along with very decent image quality. It is a camera system that begs to be taken everyw here!.
      The Canon M has no viewfinder. Plus…if I put on an adapter and one of my big hunkin L lenses it will be huge, unwieldy and IMHO useless with no viewfinder.
      The Canon M is nothing more than a glorified point & shoot. Not something to be taken very seriously.

  • Anonymous

    I notice a lot of people questioning Canons lack of primes for their APS-C bodies.

    I think there is a very simple explanation for this situation, first of all let’s realise that Canon have two ranges using the same lens mount (one for the Pro’s, the other for enthusiasts), they are hardly going to market two full ranges of prime lenses, so primes are designed for the Pro bodies.

    So what we have are the FF bodies which will have conventional angle of view with prime lenses and the APS-C range which Canon designed for the enthuiast who will primarily use zoom lenses, with a minority who want primes having to accept the unusal angle of view a prime will provide with an APS-C body.

  • Robert

    It’s good that they write L&R under the microphones so we know what is what..

    • LOL! What if I were to hold it upside down, then rotate the video?


  • Anonymous

    “For now this doens’t look like a WOW camera…” -> If the lens is good and the sensor is good, operates reasonably fast then to me it’s a wow camera – would be the best interchangeable lens camera you could fit in your pocket jeans.

    For the street photographer, that’s a wow camera. Of course, I want to see what the performance is of the entire thing first.

  • tadeo

    it´s not a camera for m4/3 users, it´s a camera for canon fanboys as well as the nikon 1 series are for the nikon fanboys. it´s hottest selling point on the stores will be: it´s a canon
    i agree on the point made that this is a camera for the masses. i also would like to speculate on the demise of the G series which will make no sense with this option.

  • Jón

    Way too early to tell. The camera has good specs. But not very exciting body. So far, only 2 lenses have ‘leaked’, an interesting 22mm/2 and boring-as-shit slow 18-55mm bulky kit lens.
    It all depends what lenses Canon will make for this system. Will they start with same old boring slow kit/tele zoom kits, or will we see something more interesting…

  • Sam

    Same APSC sensor as the sony = great camera, with crappy oversize lenses.

  • Yun

    Not the camera system I’ll invest .
    If I have to pick up another system then it will be Fuji or Sony .
    Canon target to wow someone fresh / outside from canon to buy in their mirrorless system especially m4/3 users or others .
    For me , this camera only for Canon fans .

  • mma173

    I expect it to do better in terms of focus tracking.

  • physica

    It is a good camera for current canon user , but not for the one who didn’t own any system or own the other system already….

    I’ve been Kyoto, Japan at the early this year with my girl friend together with my set of DSLR (EOS 7D /w 3 lens), Found that it is too bulky for a trip which not aiming for taking photo…especially at the rainy day….while you’re wish having a option to be light, a EOS M will be a good choice….

    Also , I’ve hand-over my DSLR to some by-passer to help us taking some photo , the by-passer which did not familiar with DSLR didn’t know how to having a correct focusing….. (although I’ve tell them where to aiming…) Outcome is a out-focused picture ….. If There’s a DC Like control method, it will have some advantage at this case.

    Third , My friend had facing a case that their DSLR was malfunction during the trip, my friend’s D3S was out-of-order at the early stage of the trip. But no one own a spare Nikon’s body for him , he could only shoot photo which is iPhone at the rest of the trip. If you having a light Body which able to use full function of the current Lens , It will be a very good choice for a Emergency spare camera with light weight and less storage space.

    So , although the function , outlook and performance are not very promising, it still having it’s value …. For those people who said NO Viewfinder NO Camera……. It’s just a bias….No Vierfinder made you unable to having a good shoot , then it’s just your personal problem…

  • ljmac

    It’s an NEX with a Canon logo, and repeats all the same mistakes: zoom lenses too big for the body, too short a registration distance for good wide angle (especially zooms), and poor AF, if the 650D is anything to go by (possibly worse than NEX actually). And will it have a good range of lenses like Micro 4/3rds? Like the other me too systems, unlikely.

    • ljmac

      I forgot to mention: sensor performance is likely to be poorer than NEX and even the E-M5, given the performance of current Sony sensors relative to Canon sensors. So only sensor size queens (regardless of their actual performance) and Canon fanbois will be interested in this I think.

    • Matt

      Well, i did too the mistake going with a 7D ending up too bulky.

      That is why I was “forced” to get an E-PL2.

      But should I choose NOW, why not going with an Eos-M to share lenses while packing it with the smaller kit just for simple travels?

  • MikeH

    From that Italian video the autofocus seems really slow. You could miss paint drying before that thing took a picture.

  • Looking at Amazon this morning the price they are listing is $799 (discounted from $1200)!

    I did not see any price quoted for the EF-EOS adapter, but apparently Canon lists that for $200.

  • Phil

    Nobody cares that this thing is touchscreen only? No dials to change ISO/Aperture on the fly? I care about that more than the EVF (and I care a lot about the EVF!).

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