That’s just my guess guys but look at what’s going on. Amazon itself is no more selling the Olympus E-P3 (Click here to check). There are only a couple of cameras sold by third party resellers. And in other stores like Adorama (Click here) and BHphoto (Click here), the other white and silver kits are out of Stock. USA stores are usually very quick in selling out their camera stocks before the new announcements. So this might be a sign that the new Olympus camera with integrated viewfinder will replace the E-P3? I repeat I am still not 100% sure this is Olympus real plan. In my opinion Olympus should reduce and simplify the product strategy. E-P1, E-P2, E-P3, E-PL1, E-PL2, E-PL3, E-PM1. Olympus those are to many cameras with most of the times to small differences between each other. I would do something like that. An entry level m43 camera (like the E-Pm1 but smaller), a more advanced PEN (Sort of E-P3 with the tilting screen from E-PL3) and a semi pro model with integrated viewfinder. What do you think?