Akira Watanabe talks again about the 4/3 future…

Our friend Victor Pisarev sent us a link to Onfoto.ru. They talked with Mr. Akira Watanabe about the Four Thirds system (google translation from russian to english): “There is nothing sensational out of that battlefront: yes, DSLR system is also important for us, we honour and remember users of our 4/3 optics. We have E-5 in our product line for them. It is possible that we return to active development but now I cannot say something audible. Current situation is so that we have to provide stability and survival, and that is what PEN system is dedicated to. By the way, their sales are good. We tried to adapt “big” optics to micro system but there are fundamental troubles: phase detection system is made to calculate needed focusing shift and to shift lenses to proper place at once but contrast detection system uses iteration fidgets by its nature. We cannot to join them right, so in fact we have capitulated. Approximately in this way. Watanabe also said me that many leading managers and bosses use E-5 personally so understand anxiety of simple users very well.”
P.S.: Links to the Olympus E-5 at Amazon, Adorama, B&H, J&R, eBay.

Per
11 months ago |“in fact we have capitulated” I don’t like that sentence.
ijack
11 months ago |Sad but true I suppose, they have given up merging the two system.
Anonymous
11 months ago |I think its a translation issue:
> We cannot to join them right, so in fact we
> have capitulated. Approximately in this way.
My attempt at interpetation:
“We cannot make them compatible, so we have given up. *At least using this approach*.”
meaning current attempts aren’t going well – and they have to come up with another way to tackle the problem.
Miroslav
11 months ago |“they have given up merging the two system”
Yes, it seems to me as well. Unfortunately. Bad news. I don’t have 4/3 lenses, but I hope they’ll make them work on micro bodies instead of reworking them. There’s no way those with EQ FL > 100mm can be made much smaller anyway.
twoomy
11 months ago |Sorry for being naive, but I don’t understand… how do you merge 43 and M43? Aren’t there adapters that allow you to use 43 lenses on M43 bodies? Or don’t these work very well? What other merging would be desired?
DonParrot
11 months ago |The point is that Olympus DSLR boss Terada promised last year at the Photokina that somewhen in the future the mirrorless cameras would be able to make full use (includung AF speed) of the FT lenses and then, the two systems would be §merged into one beautiful system.”
Chris K
11 months ago |“Capitulation” is clearly a shift in meaning from translation, much like the “simple users” phrase. No head of marketing would use such a phrase.
Remember this is a Japanese person talking to a Russian, being translated to English!
Dummy00001
11 months ago |From the Russian original the “simple users” would have been better translated as “casual users” or “amateurs.” IMO. (But honestly I’m not that good in English to properly translate all the fine details.)
An0n
11 months ago |I believe you are correct. Any American has experienced this lost-in-translation moment while attempting to read assembly instructions for any Chinese-made product.
Mike Hobart
10 months ago |Sometimes the poor translation we often blame for bad manuals (etc) is not at fault. A number of years ago a colleague bought a new calculator/clock/alarm… to replace one he had given to Chinese host on a trip. The new one was one of the latest then available in Tokyo. Somehow we got the hourly alarm turned on at maximum volume and could not turn it off
We ended up stuffing it in a pillow and putting it inside the bathroom with the door closed, making it only annoying.
The next day at a meeting, we ended up stumping several full professors from the University of Tokyo with the manual. It turned out that the manual was a decent translation of the Japanese original – but that ORIGINAL was gibberish. The solution was to take out the batteries long enough that a full reset occurred.
Anyways, the auto-translation of this Russian talk is much better than the auto-translation of the talk he had in China last year.
Aaiek
11 months ago |Not sure what to think about this.
andrew
11 months ago |I am hopeful the very good 12-60 will become m43.
he explains why that has been difficult.
Mr. Reeee
11 months ago |Panasonic and Leica are due to announce one in August, right?
sneye
11 months ago |Forget about Leica. Such a lens will need distortion correction in-camera and thus Leica will not give it its name.
cL
11 months ago |Well, never say never. Let’s hope Leica doesn’t sell its soul to money…. Every company needs cash flow to survive after all….
Henrik
11 months ago |Hey Admin! Thanks for a very great site! Im not sure where to post this question but I guess this is as good as any. We both know the XZ-1 camera which was announced earlier this year. I bought it and has been mostly happy about it but there are a few issues. Video is subpar or you could call it crap tbh. Another issue is the lack of control for NR. Im wondering if you could do me and others a little favour of asking your sources as to why Olympus hasnt fixed the above issues AND if they know if a fix is coming at all? Both should be able to fix through firmware right?
Thanks!
pici_mile
11 months ago |Glad that all my 43 lenses ( 9-18 + 14-54 mk2 are CDAF compatible and they work OK with G1, they would even better with GH2)
If I bought 12-60,this would be even worse investment
I should go CaniKon route 3 years ago…
Dummy00001
11 months ago |> I should go CaniKon route 3 years ago…
Then now, I’m pretty sure you would have been moaning on other forums about different problems. It’s not that there is a camera system without compromises. And the grass is always greener on the other side of fence.
I’m checking occasionally Canon and Nikon forums (esp. 1D/5D and D3/Dx00 ones – they often post exceptional images) and believe me they too have bunch of problems with their gear. In fact, I’d wager to say, you can find the happiest (on average) CaniKon users … on m43 forums. Oh irony.
pici_mile
11 months ago |I am still satisfied with results from e620/G1 + 9-18 + 14-54 + 4 OM Zuikos + FL-36R, but same sensor for all models in last 3 years, no real improvements regarding DR…I am not sure if I will make any additional investments into this platform
cL
11 months ago |Grass is always greener on the other side…. I reiterate Dummy00001….
It is you who is discontent. It’s not your gears are incapable. You’d be discontent even if you switched to Canikon. Your E-620 has every feature under the sun for the least amount of money, and when you switch, you’d find many of your luxury deprived…. There is no Super Control Panel for fast access to most commonly used feature with Canikon. LiveView feature is crippled in other systems (Canon, Nikon, Sony, you name it). Only Panasonic cameras are closer in term of ease of use (actually Panasonic is easier to use, IMO), but I don’t like their photo output….
DonParrot
11 months ago |Why?
Didn’t you enjoy your Oly gear in the past three years?
and if you upgraded to an E-5 right now – as I have dobe last November – you would habe a camera that has got what it takes to provide you with stunning pictures for the coming three years. At least.
And who knows if the other brands won’t have already gone the mirrorless route, then?
Disraeli
11 months ago |Now Olympus have no choice, they either come out with a convincing denial about what is reported to have been said with a material plan for reassurance, or they ‘capitulate’ telling the world the reality about where they now stand.
weiaperture8
11 months ago |As long as they keep making E-50, E-7, E-70, E-9, E-90 that would be fine with me and perhaps the 12mm F2.0 version for E-5 and couple of more re-work on the HG and SHG~ that shouldn’t be too difficult~
Jesper
11 months ago |I don’t think that will be a profitable move for olympus. They should be concentrating on one system till it is profitable enough.
Miroslav
11 months ago |“I don’t think that will be a profitable move for olympus.”
Yeah, they’ll make more money if they rework 4/3 lenses for CDAF and sell them again. Adapters are not that profitable…
Jesper
11 months ago |Yes that would be very wise, as they probably have all the stock material left for 4/3 lens. Just rework them for CDAF, and marketing them as L lenses for canon. The high end, heavy lens.
Melvin
11 months ago |Well, they sure won’t make any money from my pockets if this becomes true. A brand simply can’t offer expensive glass as part of a system and leave it in dust a few years later. And then ask customers to invest in the new system and new to relase expensive glasss…
It might all be a misunderstanding caused by the google translation so let us be patient and don’t rush with final conclusions.
Mr. Reeee
11 months ago |But who’s buying 4/3 systems aside from a sliver of the market that already own them?
If M4/3 didn’t meet my needs in the size and weight department, I’d have bought a D7000.
@Melvin… If a company is barely making a profit or losing money they certainly CAN and WILL cease development.
At this point, 4/3 is a dead end.
Dummy00001
11 months ago |> At this point, 4/3 is a dead end.
Nobody buys the 43 because nobody’s producing bodies/lenses.
Nobody’s producing 43 bodies/lenses because nobody’s buying them.
Vicious circle of incompetent marketing.
Disraeli
11 months ago |It’s not that, its the uncertainty, that is why they need to come out with a definitive statement with no alternative answers. Then they need to act on it with a body and a lens. Renewing the supply of lenses for SLR’s is the only way people will be heartened that this time they mean it.
michael
11 months ago |Yeah, a few fast (reasonably priced) wide primes and I wouldn’t be jumping ship from 4/3. There really is a lens gap here, and the 12mm at $400 (and then a 25mm that doesn’t cost $950) would go a long, long way towards filling it.
buel
11 months ago |Olympus will give up 43 for m43 sooner or later – this isn’t a huge surprise. The future is without mirror. And than you don’t need the space within the camera as before. It will be interesting what Nikon and Canon will do.
Olympus might even give up 43 and m43 if they don’t sell better. The financials of the camera devision really don’t look good. How long can a company keep a money loosing business?
Nick Clark
11 months ago |Reading between the lines…
- The couldn’t figure out the CDAF/PDAF issue and have given up trying.
- There’s no classic 43 plans at the moment. At all.
jorldenorl
11 months ago |Many tech/photography sites anticipated the end of 4/3 development just before the E-5 was announced and some of them were treated like “jerks” in certain discussion forums. I recall the Spanish site quesabesde.com in particular, whose editors made clear statements about the end of 4/3 development after the E-5.
The truth is that the 4/3 concept (somewhat smaller bodies and lighter lenses for similar or greater equivalent FOV) has not proven to have significant (and I say “significant”, not “any”) advantages over its APS-C peers, but m43 apparently does, and Olympus will develop a professional product line based on m43 technology (new AF and EVF in professional bodies with adequate lenses). They know it and it is a question of time.
An alternative to not ceasing development of the 4/3 mount would be to implement a translucent mirror-like technology in 4/3-sized bodies with EVF, but then new AF technology as we have seen it in the new PENs must be left out, since they have acknowledged CDAF-PDAF compatibility problems. Anyhow, I think many people would be satisfied with this latter solution.
Esa Tuunanen
11 months ago |That translucent mirror of Sony wastes nearly third of the light and that would be bad thing because compensating that light loss would increase noise and lower dynamic range.
blohum
11 months ago |yes, but there’s no reason why the translucent mirror can’t flip out the way like normal DSLRs.
Nick Clark
11 months ago |Then what’s the point? Why would you need a translucent mirror if it was going to move?
blohum
11 months ago |So you could use PDAF (to keep the old 43 lenses working at full speed) and an EVF at the same time.
Esa Tuunanen
11 months ago |And then we’re back to limitations of mechanical system in shooting speed plus mirror and mechanics would have to be heavier to be strong enough to constantly flip around, and just how would it work for video?
Even if mirror would be fixed but its translucency/transparency would be somehow changed to allow all light through that wouldn’t help with focusing during video shooting and neither can 4/3 body never use m4/3 optics which is where lens development resources will be used.
Boooo!
11 months ago |No, it wastes 1/3 EV.
Esa Tuunanen
11 months ago |That ~30% light loss is actually about 2/3 EV.
EV or “stop” isn’t absolute measure but relates to difference in amount of light and 1 EV means either doubling or halving the amount of light. (50% light loss would mean 1 EV less light)
cL
11 months ago |Which is an important point here. APS-C can waste 1/3 of the light can still come up with 4/3 like performance. 4/3, if wasted 1/3 of the light…, what’s the point?
With translucent mirror, you still have the same flange distance, so you don’t save any space…. 4/3 will still be the same size. What’s the point? The benefit of translucent mirror is that it doesn’t move, so you save time on CDAF and no need for mirror lock up. With Zuiko 14-54mm mk II for 4/3, which has fast CDAF, I really don’t see why you need translucent mirror….
Mike Palmer
11 months ago |It seems to me there could be a way to use large, heavy lenses with CDAF. CDAF requires incremental changes to the focusing in order to know in which direction to focus. If making incremental movements to the lense is not practical because they are big and heavy then why not move the sensor? Olympus already have sensor shifting technology (IBIS) so this might be possible.
reverse stream swimmer
11 months ago |* PROTECT OUR HG & SHG LENS INVESTMENT *
This is a message I do want to hear loud and clear from Olympus. Whether it’s by a mirrorless PEN camera or through a classical DSLR design like E-90, E-9 iteration, it’s a lesser problem. Electronics should be the current and future enabler. If not handled by Olympus themselves, outsource it to a more entrepreneural manufacturer.
Alfons
11 months ago |We 4/3 users just have to take the hit. It didn’t seem like gambling when I bought my first DSLR, E-500, but sometimes you lose. Olympus is left alone with 4/3 and will focus on keeping the company up.
I wish I had bought 5D instead of E-3. Shit happens.
Scott
11 months ago |I bought the 5d sold it to get the e5 and I do not regret it at all
Dimitri Kroupski
11 months ago |Hi, I am the author of the material discussed (and, BTW, I don’t khow who Victor Pisarev is).
“Capitulated” is a too strong term indeed. Google-translation from Russian. “We gave up” is better, and this refers ONLY to attempts of joining (harmonizing) the phase AF system of big 4/3 lenses with contrast AF of PEN cameras.
In general Mr.Watanabe sounded much more optimistic (especially about m-4/3 system) that it seems from the citation
Victor
11 months ago |It is a big mistake in the first sentence. Russian journalist Dmitry Kroupsky talked with Watanabe, not me. I only sent the link.
cocute
11 months ago |i think good notice,
if not possible adapt 4/3 lens to m4/3 cameras,
is obligatory continue to new 4/3 cameras.
When E-50?
lily
11 months ago |Just like it was obligatory for them to keep making OM-mount cameras?
Everybody keeps on confusing what Olympus MUST do, or SHOULD do, with what we WANT Olympus to do.
Thom Hogan
11 months ago |The problem is a classic one. They’re competing against three companies that HAVE had mount stability for a long time, including Nikon with over 50 years of compatibility. Because Olympus keeps abandoning mounts, they lose customer loyalty along the way and they don’t benefit from installed base. The issue is that you have to replace the stability and installed base that mount loyalty gives you with something that grows fast enough to build it’s own base. The verdict is still out on that. Olympus has risked being perceived as “disposable” instead of “permanent.” This now makes it very risky for new buyers to purchase any high end lens, as Olympus hasn’t shown any love to those people along the way.
Dummy00001
11 months ago |I wonder how long m43 would live before Oly abandons it too.
SteveO
11 months ago |Actually, it’s their customers that have become viewed as disposable, and this perception is deadly to any business.
But then, Olympus seems to makes a fine art of stepping in it, to such a degree it almost seems intentional. To come out with a statement last fall that small-DSLR users could simply “migrate to mFT” without a suitable camera to go to was product planning and marketing suicide. How many 4/3′s lens sales were lost? For myself, it was at least two, possibly three planned for that Christmas.
What’s truly frustrating is their designers/engineers have always shown the way to new innovation, clearly a talented group. For them to have their efforts tossed away by nincompoop management and marketing, well, I have to wonder how many of the core 4/3′s group which designed some great lenses and innovative bodies is even left.
Regarding product planning, they now have 6 very similar cameras released in the past two years. Where is the full-featured (built-in EVF, flip LCD) affordable model with IBIS to match the G3 and replace the E-xxx series? Their logic eludes me.
cL
11 months ago |@Thom
Your argument doesn’t quite hold because Canon also keep abandoning mounts. Nikon is an exception, not norm. It’s a good move for Nikon, in term of saving their customer base, but it has provided Nikon some major challenges in term of system design, which is not cheap. That’s why Nikon also has DX only lenses, and engineers don’t have to be bound by legacy (I mean FX) support.
Olympus started a new mount for 4/3 in the first place is because 1) it is 100% digital format (major advantage for system design, and users as well), 2) it can keep their promise to keep the lenses smaller (though they ended up failing this one and start m4/3).
If you studied system integration, you know there is a threshold where patching the legacy system will not give cost benefit anymore and also user satisfaction suffers because of patchwork (instead of feeling 100% integrated), and when that happens, it’s cheaper to obliterate the whole system and start something new from scratch. So in that perspective, I laud Olympus for taking such bold move. However, new system may/may not end up fulfilling the promise, but that’s always expected in such gamble. So far, I think 4/3 did as good as it can. m4/3 certainly inherited a lot of experience from 4/3, so it’s not a complete loss. Though an expensive way to learn a lesson….
zune
11 months ago |Olympus stop production OM by AF 15 year early them stop production by OM-System.
sneye
11 months ago |So the IR autofocus patent will not be materialized?
Just as well the E-5 is made to work for 20 years.
ange7
11 months ago |yep…as long as there are people in breezy rooms who’d like the paper on their desk to stay in one place…then an E-5 will “work”.
E-3 owner
Anonymous
11 months ago |A google translation from a russian interview of a japanese.
It’s way to easy to interpret whatever you think in this.
the way I read it:
we have e-5 for 4/3rds now – can’t comment on future products.
have tried to adapt 4/3rds lenses to m4/3 but it isnt working very well – and have given up *on our current approaches*.
the PEN range is here to make sure our company survives.
dont think we dont see the POV of 4/3rds users – actually lots of our decision makers use e-5 personally.
M
11 months ago |RIP Olympus.
I wish none of us were stupid enough to buy into your system.
Ross
11 months ago |We’re not all that stupid to react to a poor translation on a rumour site.
I think the poster above you probably has the real meaning of what was said in this, “we have e-5 for 4/3rds now – can’t comment on future products.
have tried to adapt 4/3rds lenses to m4/3 but it isnt working very well – and have given up *on our current approaches*.
the PEN range is here to make sure our company survives.
dont think we dont see the point of view of 4/3rds users – actually lots of our decision makers use e-5 personally.”
The interviewer, Dimtri Kroupski, has also added his comment above.
mahler
11 months ago |Summary:
We are on survival mode. PEN is the only option to keep in business with ILC. 4/3 is almost dead, and the lenses will not be integrated in a m4/3 system.
Does not give a lot of confidence.
Olympius
11 months ago |“…Watanabe also said me that many leading managers and bosses use E-5 personally so understand anxiety of simple users very well.”
Of “simple users?” No doubt a bad translation, but at least they “feel our pain” as Bill Clinton used to say.
Of course they don’t feel our pain having to put up $1700 USD for an E-5, but that’s another issue….
A hint for Oly: put that new Panny 16mp sensor in the old E-620 and E-30 bodies, along with True-Pic VI, and put them on the market for your old E-system users to buy. The cameras are darn near perfect the way they are, just toss some video into the mix, and call it a day.
Another hint for Oly: none of the Pens are a true replacement for a DSLR, not one of ‘em. Especially not for the E-620.
Olympius
amalric
11 months ago |Why don’t you give it a rest? You are so passe’. I was very happy to sell my 620 and I enjoy my PL-1 even more.
Adapt or die – as a metaphor. Micros are so more practical to use. Perhaps you belong to the weeping section.
Per
11 months ago |“micros are so more practical to use” is that not a bit to much subjective!? Everyone is free to have an own opinion..
Thom Hogan
11 months ago |> Adapt or die
Don’t disagree. But every time you TELL your customer to adapt, you give them the choice to select something from a competitor.
What happened in the film SLR world is that when growth disappeared, the weaker brands started struggling. They had not built enough installed base to survive via upgrade cycles. But then some nailed the coffin shut by closing off the installed base. Olympus, in particular, made the unusual choice of abandoning the OM mount for building ZSLR-type cameras (today we’d call them bridge cameras, but then they were a bridge to nowhere). That was eventually abandoned too. Now 4/3 is near abandonment. This makes it tough for an Olympus lover to stay in love. In other words, brand loyalty disappears. Which makes it more difficult to sell the next thing.
I’m of the belief that you have to do one of the extremes: do the Apple thing and obsolete things before their time by making even more compelling products, or keep your current user base happy by keeping logical upgrades in place. Olympus is the middle, closer to the Apple way, but not there.
cL
11 months ago |@Thom
“I’m of the belief that you have to do one of the extremes: do the Apple thing and obsolete things before their time by making even more compelling products, or keep your current user base happy by keeping logical upgrades in place.”
Which benefits the company, not the consumers. Such scheme promotes users to buy stuff they don’t really need, but feel they must upgrade or feel they’re outdated. (intentionally make everything sounds so obvious)
Olympius
11 months ago |I’m a proud, card carrying member of the weeping section for the old Olympus 4/3 DSLR’s. And I will continue to weep.
Getting rid of my E-620 to downgrade to an E-P-whatever would be like cutting off my right arm and praising the endeavor as a weight loss technique.
But, thank you very much, I’ve already moved to micro 4/3 in the form of the Panny GH1, which I’d take over any Pen ever made. It’s a far, far, far more versatile camera, with video second to none. And Panasonic was even nice enough to include the EVF in the purchase price.
The E-620 is still a superior camera in regards to usability, as it is compared to any DSLR you want to match it up against.
But, honestly, the GH1 has vastly superior IQ to the E-620, at least a full stop advantage in ISO, and far better resolution. Panasonic was also nice enough to implement an AF assist lamp from Day One, so my GH1 focuses far better and more accurately in low light than any of the orignal Pens or E-Series DSLR’s, with the exception of the E-1.
So if Olympus closes it’s door tomorrow, I’ll at least have Panasonic to fall back on, which doesn’t bother me a bit.
There is a very good reason why the GH2 is constantly out of stock everywhere in the world, despite the $1,000 to $1,500 USD asking price, while retailers are still pushing E-PL1′s at compact camera prices, trying to get rid of them…
Now, if you’ll excuse me, I need to get back to my weeping and moaning.
Olympius
Zaph
11 months ago |Because Panasonic have only shipped a dozen?
Agrivar
11 months ago |Not true.. in some parts of the world, i.e. Asia, the GH2 is available… i was able to walk in to my fav retailer in Feb 2011 to just pick one off the shelve.. its only a problem it seems in the US.
M
11 months ago |m4/3 is more practical?
Are you a girl with small hands?
Do you hate zooms?
Do you hate fast zooms?
Do you never shoot telephoto?
It’s more practical for a VERY SMALL subset of photographers.
Esa Tuunanen
11 months ago |Why aren’t you spokesmen of tiny unergonomic P&S body is enough for everyone- Al-Qaeda trying to get carpenters to use hammer with only 1cm thick handle?
While your mind may have shrinked to micro size human physiology hasn’t done same.
DonParrot
11 months ago |I don’t want no more Panny sensors in my Olympus cameras.
Dummy00001
11 months ago |> [...] we honour and remember users of our 4/3 optics.
Sounds like a standard phrase from obituary.
> Watanabe also said me that many leading managers and bosses use E-5 personally so understand anxiety of simple users very well.
I do not know about Japan, but here in Europe, the fact that managers too use their own product mean very very little.
It sometimes works backwards: if the old guys use only Olympus cameras, then they probably know nothing better.
amalric
11 months ago |I am not convinced, for various reasons. They have one IR AF patent, there are reports of the 12-60 working passably well, they are in touch with Fuji, which has CDAF on sensor.
The ‘capitulated’ might mean that the dSLR division won’t receive any further funding, those going to the Compact one.
Converting the ‘big zooms’ however is the same problem for all companies, notably for those trailing behind.
Jimson
11 months ago |This seems to be unfortunate news, but not entirely unexpected. The good news is that our E-Xs and HG/SHG glass will continue to perform well for the forseeable future, it’s just a question of whether the body tech will keep up with the competition going forward…
Like everyone else I find myself debating dumping my 4/3 gear and jumping ship. After looking at both Canon and Nikon’s offerings again and again I’m still not THAT impressed. I suppose we’ll see when the 5D III comes out…
One irony is that I now have a situation that I intended to avoid by buying Oly in the first place, and that’s partial system compatibility. The whole crop / full frame compatability issue inherent in Cannikon was part of what made me decide to go 4/3 in the first place. Now that I’m also using a GH1 and considering buying m4/3 lenses I find myself with a system that’s not fully compatible, and that’s annoying.
One thing: as long as the EPL3 doesn’t suck I’ll probably grab one as well as the underwater housing for it. ~$1200 for DSLR level capability and an underwater housing is a tough deal to beat!
sneye
11 months ago |Before buying my E-5 I had a similar dilemma to yours, but since neither Canon nor Nikon seem to have convincing glass I was thinking about Pentax. Just as well I was able to get an E-5 on time. Otherwise the penalty would have been much more painful. Perhaps the lesson of all this should be: always support the top dog.
Sambob
11 months ago |Well said,.,. My thoughts exactly.
cL
11 months ago |@Jimson
E-620 already has an underwater housing…. You don’t need to move to m4/3 for “cost saving.”
Anyways, I can understand you. I doubt any one of us has never thought about switching to another camp because of the future of the system. What make us stick to Olympus is because we are not that impressed by competitors’ offerings, whereas switchers probably saw something they like from other camps.
I just hope switchers are happy (I really do). If they aren’t happy, they’re really digging a hole in their pocket. I know I’d make a mistake if I switched at current situation, because competitors offerings aren’t quite up there in term of performance/price ratio and it’s hard to find equivalent quality lenses with the price Olympus is charging with their higher end models.
Mar
11 months ago |Its not that hard to keep making 43rds bodies.
Everything is already there in m43, they just need a good PDAF module and that’s it.
I don’t see 43rds going away. Micro has no advantage in lenses longer than ~40mm anyway.
zune
11 months ago |+1
Nick Clark
11 months ago |Out of interest, what would be the benefit to Olympus (rather than to the user) of developing true compatibility between m43 bodies and 43 lenses?
People with SG lenses probably won’t care, and current owners of HG and SHG are a pretty small group (in the scheme of things). It’s unlikely that a huge number of new users are going to flock to Olympus to buy expensive lenses that can only be used with adapters (no matter how good the AF is).
So what’s the point (other than to make us feel warm and fuzzy)?
sneye
11 months ago |I don’t know about SHG, but most E system users own one or more HG lenses.
Melvin
11 months ago |“Out “of interest, what would be the benefit to Olympus (rather than to the user) of developing true compatibility between m43 bodies and 43 lenses?
True compatibility between the systems will let people buy SHg glass. The 150/2.0 is a fantastic and unique lens and 4/3rds has many more. Take a look at the cinematographers… Many bought SHg 4/3rds glass new because of comnpatibility with GH2. (most of them use MF only, focus compatibility not a problem here)
I think micro/ pens as a system would be much stronger and more attractive if you can buy the very best glass for them. Many people complain about balancing a pen with 35-100 or 300/2.8 is a problem or the combination does look not so good but as seen with GH2 the demand for SHG glass has increased, people buy the best glass their camera can be mounted on.
I would buy a pen for use with my 150/2.0 + Ec14 or ec20 and the 4/3rds version of 9-18 and 12-60 if it could focus fast. I think the system would benefit when m43 and 43 will merge completely.
Nick Clark
11 months ago |The 150/f2 is indeed an amazing lens, one of the best ever made by anyone. But I wonder how many actually sold..?
Thom Hogan
11 months ago |> what would be the benefit to Olympus of developing true compatibility between m43 bodies and 43 lenses?
Doesn’t devalue existing inventory.
Establishes higher brand loyalty.
Reduces redesign needs.
Proves to users they can solve thorny technical issues.
Gives them ability to claim larger lens lineup.
Doesn’t kill word of mouth from high end users.
Nick Clark
11 months ago |>Doesn’t devalue existing inventory.
A 43 lens on m43 is always going to be adapted, no matter how seamless that adaption is. I wonder how many people would shell out $7000 for a lens that can only be used adapted? Yes, some people will (possibly even me), but enough to make business sense? Hmmm…
>Establishes higher brand loyalty.
If it’s a matter of brand loyalty I think Olympus would have had to provide this from the very beginning of m43. Brand *trust* has already taken a severe battering.
>Reduces redesign needs.
But if Olympus rely on existing lens stock for m43 then it basically defeats the purpose of m43 in the first place. Why not just make the existing ‘classic’ mount mirrorless (or SLT-style)? Probably the main benefit is that the lenses can be notably smaller…
>Proves to users they can solve thorny technical issues.
Yeah, i spose
>Gives them ability to claim larger lens lineup.
They already can really. In terms of marketing they can say that all they’re 43 lenses can be used (with AF) on m43. They don’t have to say how badly it works :/
>Doesn’t kill word of mouth from high end users.
I know you read a lot of forums, and I know that you know that word of mouth from a vast percentage of 43 users is dead and buried. I don’t know a single high-end user that would recommend the system to a new buyer. I think the uncertainty surrounding the system has killed this off, regardless of what Olympus do from now. It will take years to re-built Olympus’ credibility as an enthusiast’s brand…
BS Artiste
11 months ago |>>Establishes higher brand loyalty.
>If it’s a matter of brand loyalty I think Olympus would have had to provide this from the very beginning of m43. Brand *trust* has already taken a severe battering.
>>Doesn’t kill word of mouth from high end users.
>I know you read a lot of forums, and I know that you know that word of mouth from a vast percentage of 43 users is dead and buried. I don’t know a single high-end user that would recommend the system to a new buyer. I think the uncertainty surrounding the system has killed this off, regardless of what Olympus do from now. It will take years to re-built Olympus’ credibility as an enthusiast’s brand…
============================================
Yes. At this point I think the damage already is done for Oly. It is spilt milk now.
However, if existing enthusiasts now shy away from Oly products (users on this forum not withstanding), then Oly must either focus sales on the non-enthusiast market or develop a new base of enthuisasts (perhaps in emerging and formerly third-world markets).
Both of those solutions may not result in cameras that enthusiasts on this forum prefer. The non-enthusiast market probably wants a different set of features and bullet points on the sales floor at Best Buy than does the enthusiast on this forum. Plus, the non-enthusiast market is highly influenced by recommendations from enthusiasts, which is a market segment where Oly may have some brand trust issues (this forum excluded).
In contrast, selling to the emerging market and former third-world has potential for Oly to develop new customers that aren’t yet aware of Oly’s history to create disposable product lines and systems. However, the emerging market customers are likely to be very price conscious. That implies Oly will have to focus on cost reductions, which ultimately means lower build quality and cheaper production methods.
It is hard to see Oly winning that game as lower unit production cost generally will go to the largest quantity producer based on economies of scale. Engineering innovation in product features and capabilities normally is not paired very well with companies focusing on a lowest production cost strategy. Not too many car companies (in fact none) are successful in merging Mercedes engineering quality and innovation with Yugo low cost production and unit pricing.
Will all the enthusiasts on this forum that want Mercedes products be happy with Yugos if Oly focuses on low cost goods to develop products for the emerging market?
Oly’s market decisions would make a great B-school case.
Thom Hogan
11 months ago |> However, if existing enthusiasts now shy away from Oly products (users on this forum not withstanding), then Oly must either focus sales on the non-enthusiast market or develop a new base of enthuisasts (perhaps in emerging and formerly third-world markets).
That’s been my point for some time now. Yet historically, Olympus has NEVER been the consumer market product, it’s always been the enthusiast product. They’re dreaming if they think they can last long term at the low-end against Panasonic, Samsung, and Sony. They just don’t have the distribution channels, marketing, or anything else to move boxes. (Note I didn’t say they couldn’t make something really good to put in the box–that’s never been the issue.) The only thing going for Olympus is that Samsung is still trying to figure the camera market out, Sony internally has a list of problems and issues that are consuming most of their time and energy, and Panasonic is amongst the most inept companies I’ve ever seen in the camera market. But to count on others’ failures in order to win, well, I wouldn’t take that bet.
> In contrast, selling to the emerging market and former third-world has potential for Oly to develop new customers that aren’t yet aware of Oly’s history to create disposable product lines and systems.
Ah, the old “let’s sell it to the guy that doesn’t know better” strategy! Ever seen that work out long term? Didn’t think so.
But more to the point, I’ve been trying to argue that catering to emerging markets is not likely to work, especially for a company like Olympus. Nikon already has a wholly owned subsidiary in India. Fujitsu, Sony, and a host of others are already targeting India. Moreover, there’s a difference between shipping boxes to someplace and actually selling them, let alone at a profit. As much as those emerging markets look tempting, it puts enormous pressure on selling prices to succeed in them. Look carefully at all that Olympus does and sells. See any US$199 products sold in mass quantities at retail in that mix? Yes, one: cameras. The side of the business that’s not doing too well right now ;~).
occam
11 months ago |Thom Hogan:
> Ah, the old “let’s sell it to the guy that doesn’t know better” strategy!
Well put.
On consumer success, two words: “orientation sensor”. Only 1 of 3 the new Olympus models even has an orientation sensor (E-P3). Amazing.
Oly put the newfangled FAST focus on all three new bodies (well done) but couldn’t include a simple orientation sensor on all three bodies as well? Huh? IMO, two of the models do not even exist (obsolete before their time)… yet people are still excited about buying them. Amazing.
Sometimes it’s the little things…
P.S.: Come to think of it, Panasonic is EPIC FAIL on orientation sensor as well: you only get it if the lens has it (i.e., for OIS vibration resistance). Amazing. So Oly isn’t the only one with turning blind eye to consumer (and enthusiast) basics.
BS Artiste
11 months ago |Yes. I totally agree.
While emerging markets may be an opportunity for increased sales volume, those regions are not likely to be a market for selling high-margin (from Oly’s perspective), highest quality goods. Higher margin goods normally end up with higher build quality and more high end features. Lower margin goods under more intense price pressure normally end up with lower quality build and less features.
If Oly focuses on low margin, emerging markets, then how long will any remaining enthusiasts be happy? From a profit margin and sales perspective, an enthusiast is defined as someone who values photography enough to pay a profit margin premium in the market price to have advanced features included in the product.
From Oly’s sales perspective, “enthusiast” is about those customers willing to pay a premium for additional features in a camera beyond the amount paid by an indifferent price-sensitive purchaser for base features in the lowest common denominator off-the-shelf model.
Oly’s engineering and corporate culture has not been to compete on low price and high volume. The company does not seem well-matched to that strategy if that is their direction.
However, maybe the problem is that Oly is thinking immediate-term survival and not about strategy at all. If so, then the historical lack of long-term strategy is likely the cause for the current problem of immediate-term survival.
michael
11 months ago |Orientation sensor. Jesus.
I can’t believe how often people complain about something that takes 10 seconds to fix, even if you have a thousand pictures. Particularly given that it’s a workflow issue, rather than a picture-taking issue.
Thom Hogan
11 months ago |Really. 10 seconds for thousands? How did you select the right thousands? ;~)
occam
11 months ago |Funny. We must value our time differently (me mine, you yours).
Workflow it is… but it’s my time during that workflow that I value. Far better to eliminate a step in the workflow than spend 10 seconds / photo on the issue. If I never have to wait for my computer to rotate a photo again… or even remember which key rotates photos… or remember which key reverse rotates photos again, I’ll be happy.
IMO, the orientation sensor should be a standard feature in virtually all digicams regardless of price point (mercury switch is all). And eliminating frivolous and annoying workflow and saving users’ time cuts across all demographics: consumer, enthusiast, and pro. Sure, the consumer may not even realize that part of the workflow is frivolous when they have to do it, but they will realize it’s a chore the did not have to do before (digital photography). And eventually they’ll wonder why they don’t have to do it with the cheap camera on their phone… but do have to do it with their expensive Panny/Oly camera.
Shameful.
Panny/Oly marketing, WAKE UP!
om-4
11 months ago |Targetting emerging markets is key to survival.
Look at the car industry. Demand for high end cars in China exceed availability. The German brands can’t keep up. Carsales has died in the old world except for heavy subsidized ecofriendly cars. The real market is in the rising economies.
Thom, your picture of emerging market is old. You think like Philips trying to sell lightbulbs where there is no electricity.
The growing middle class in India/China/what not has serious money to burn. $199 too much? I don’t think so. Leica might be a little too expensive for no autofocus (they think) but put that little Olympus on I-auto and get amazing results compared to their old Canikon compacts. Heck, they’ll buy one in each colour.
Oly may be a little late to the party but them colours on the mini will hit the girl with an itch for a cam like flies on syrup.
Thom Hogan
11 months ago |Let’s see, Mercedes sold 14,000 cars in China last month, 18,000 in the US. Olympus sold how many Pens in the US last month? ;~)
Look, I have nothing against trying to pick low hanging fruit. But if that’s all you can reach, you’re going to run out of fruit real quick.
There’s also the issue of whether Olympus is perceived as a luxury brand in the BRICs. Generally the brand is not well known in those places while even Nikon is a well known brand (and has operating subsidiaries in all four BRICs). Thus, the low-hanging fruit starts to look so not low hanging.
My observation about China in particular is that it has to be perceived as a big value (low end) or a luxury brand with prestige (high end), things in between don’t tend to sell as well.
frosti7
11 months ago |>observation about China in particular is that it has to be perceived as a big value (low end) or a luxury brand with prestige (high end), things in between don’t tend to sell as well.
That makes sens, i dont think china has much middle class anyway
cL
11 months ago |@Thom and frosti7
Thom’s statement is right out of Michael Porter. Which is pretty much a law I would not contest (I also believe in it). However, once the consumers are more educated (in term of economic value), they will more likely to wander away from niche/cost leadership scheme and find alternative values.
The lack of middle class makes very interesting mix of consumers by the way. New riches don’t really know how to spend their wealth and they’ll just spend on the most expensive things they can find (conspicuous consumption, same thing happened in the US back in post WWI) and poors will dwell on whatever they can afford, therefore, fulfilling Porter’s prophecy.
Have you guys seen the photo of how a nouveau rich of China use a Canon 5D MKII? They used it as an ash tray. That’s very much a social commentary.
BS Artiste
11 months ago |Yes. We have been discussing basic B-school strategy, and Porter is one of the leading authors and academics in that field.
BS Artiste
11 months ago |$199. Ha! My cell phone cost more than that at around $500, and I consider the cell phone with included camera to be a couple of year throw away as opposed to a system investment.
I think the Pens are too low cost as it is, and the Pens are produced at too low of a build quality (lower manufacturing costs) compared to the E-5.
For a higher-end, full-featured model, I expected to pay around $2,500 for the camera alone. I would have paid that for the E-5 if it had included full 1080p video and a newer sensor than my already old E-30 sensor. If I end up switching to a 5Diii, I expect to pay $2,500 to $3,500 for the camera and another $10K to $12K on lenses.
I am in no ways a professional, and I’m sure there are plenty of better photographers on here than me. However, I am not real comfortable with future purchases or happy about past purchases to spend $8K to $10K on a system over 1.5 to 2 years to then have the system gutted so quickly.
Above $199 does not make the good into a higher end good. None of the Pens have the build quality of the E-5, let alone the build quality of my E-30.
I am not sure that Oly wins its own survival by focusing on $500 cameras just above point-and-shoot quality and selling them to emerging markets. The engineering team, production agreements, corporate culture, and distribution channels do not match that business strategy. The medical imaging business of Oly is even more skewed away from a low-cost, high-volume consumer business.
How will Oly command a premium for $500 cameras above point-and-shoot cameras if the brand has been converted into a disposable association instead of a camera system association? The only way to maintain a pricing premium over point-and-shoot and cell phones is to show that m43 is an investment in a camera and lens SYSTEM with a longer term life span.
If Oly’s brand credibility as a system is shot, then it becomes much harder for Oly to charge a price premium for mirrorless system cameras that surely cost more to produce than point-and-shoot models with competing features.
frosti7
11 months ago |Thom, could you please elaborate on the sony issues? it does strikes me odd that they are very slow to introduce NEX lens/cameras, it seems, as fiddly panasonic are, they are putting in much more effort, while sony just pumps money into their sensor facilities,
besides…Nex-7 is coming, does that change the picture or sony’s priorities?
Also, do u have some thoughts about Pentax and aps-c mirrorless camera?
Esa Tuunanen
11 months ago |Combine these two things and there’s actually sense making plan:
- Sony is apparently getting ready to move completely avay from pentaprism OVF in favour of pellicle mirror and EVF which enables basically all functionality of mirrorless (full live view and seamless integration of video) with full functionality for all A-mount lenses.
- Very little lenses and P&S bodies for NEX
Which is that NEX is intended as system for lowest end/P&S people while Alpha retains its old and current positions.
frosti7
11 months ago |Esa,
if so then why introduce Zeiss lens and nex-7, thats hardly p&s material…
besides we forgot NEX-vg10 and NEX-FS100, both use nex mount, why would sony neglect it then?
Esa Tuunanen
11 months ago |Professional video shooters don’t really use consumer lenses that much and neither autofocus so use of adapters and manual focus with lenses of other mounts (and those made for movie shooting) isn’t that much of problem for them.
Lot longer flange back distance of A-mount/SLT-bodies would make fitting various lenses hard so there wasn’t much of choise in selecting mount for such video cameras. (just like 4/3 mount wasn’t an option for Panasonic)
And it’s completely believable that there’s some fighting between internal groups of Sony’s camera division about who is allowed to make products targeted for which market segment.
Thom Hogan
11 months ago |> A 43 lens on m43 is always going to be adapted
True. But look how many people were asking whether focus speed had improved with the new models for adapted lenses. It was a very common question. And the answer to it is important.
> Brand *trust* has already taken a severe battering
No doubt. Just to be clear: it IS possible to batter it more.
> if Olympus rely on existing lens stock for m43 then it basically defeats the purpose of m43 in the first place
To this I’d disagree. It’s a tricky question and one of getting balance right. The person buying an E-PM1 (and maybe the E-PL3), for example, is perfectly served by two or three collapsing zooms, maybe one or two pancake primes. The more serious enthusiast user is not. Moreover, they probably already had some of the better glass if they were previously an Olympus user. This is exactly the point where Olympus is getting themselves into trouble. Take the very nice 150mm f/2, for example. Redesigning it for m4/3 is not going to make it smaller or lighter in any meaningful way. So why redesign it if you don’t have to? Unfortunately, Olympus is killing themselves both ways: (1) adapted it hasn’t been good enough in performance; and (2) they haven’t come up with a m4/3 alternative. This starts to put them in a position where serious users just throw up their hands and go to another brand, which means Olympus’ future rides on the E-PM1 and E-PL3 and four or five lenses. While competing against Panasonic, Samsung, Sony, and who knows what other giant corporation at the low end? That’s wishful thinking.
> you know that word of mouth from a vast percentage of 43 users is dead and buried
True. But Olympus is about to burn the bridges forever. Sometimes when you choose the wrong path you can go back and re-choose. Olympus is dangerously close to the point where that option isn’t on the table.
cL
11 months ago |“Sometimes when you choose the wrong path you can go back and re-choose. Olympus is dangerously close to the point where that option isn’t on the table.”
Which means produce an E-50 makes sense for Olympus. Once the consumers (not just Olympus) realized they’d make a mistake, switching to the brand they thought to be greener, at least they can come back to Olympus if Olympus could give them an open embrace with a newer, better built 4/3 camera that makes these brown-nosed consumers feeling not so bad coming back to. Right now, these esteem-stricken consumers had no excuse to come back to. Except for Pens, which are not quite the level 4/3 users are used to, nor are Pens an upgrade from the Canonikon camp they had steered away from Olympus for. Maybe the next gen of Pens can do that, but making 4/3 viable again is a better option and ex-4/3 user may feel more at home with.
Notice in the interviews Watanabe mentioned most managers and bosses at Olympus use E-5, which sure tells you they know that’s still the best camera Olympus makes. Pens are really for generating cash flows because that’s what consumers want.
SteveO
11 months ago |This will be long, but I’ll bet it expresses the sentiment of many 4/3′s users out there. Reads a bit like an AA session!
I bought into 4/3′s for both the bodies and the lenses.
Bought first an E-510: perfect size, great grip, superb OOC colors, IBIS, a dust buster that really works, excellent build. Shot “only” 10MP, and what an excellent 10MP they still are! It came as a two lens kit, 14-42mm and 40-150mm, with best-in-class optics providing a 35mm equivalent range of 28-300mm. Price? $600 three years ago.
Loved this combination and still use it most every weekend.
I went onto buy the 70-300mm and 9-18mm, both excellent lenses at their price points (combined cost on Christmas sale $700 Dec. ’08), expanding my 35mm equiv range to 18-600mm. Astounding given the cost.
Bought an E-620 body prior to a trip last year, sale price $465. It’s features are still shamefully unmatched by any one Olympus mFT offering: fully articulated LCD, built-in flash, viewfinder, many quick buttons, in-body lens correction, good DR. All in a very compact DSLR body of excellent build. Only now are Canikon catching up two years after its intro with the D5100 and T3i, but I’ll take my E-620′s colors any day.
I fully intended to go on and buy the 50mm for its pro resolution and either the 14-54 MkII or 12-60 for their superb optics. May have even picked up the excellent 35mm macro given its great performance at phenomenally low price. But their “let them eat cake” announcement last September that their small FT DSLR users should now just buy mFT’s without a suitable replacement froze my buying plans.
Here’s the deal: Olympus did nothing wrong in design and execution of their small-bodied DSLR’s which former OM users as myself viewed as our digital upgrade path (I never had any interest in their clunky larger bodies, so out of character for Olympus).
They did everything spot on right in creating what is still far and away the best 3-tiered (standard, HG, SHG) lens system in the industry, and it will remain so for the foreseeable future.
Where they fell down completely was in failing to promote properly the above features on TV and on the internet. They always lived in a vacuum, unhearing their users input, not messaging their strengths in any, never mind a consistent, manner.
It’s been a great ride, Olympus, and I and many others will continue using your superb 4/3′s equipment for a long, long time given it’s durability.
As for mFT, I’m a bit bitter it pulled the rug from under a great system without offering a true alternative. And you and I both know you’ll likely never duplicate the quality of the HG and SHG lenses in it. But it’s what is left, so perhaps you can now listen and at least throw us a bone with a full-featured body (think E-620 put on ultra-slimfast) and one HG lens: 12-50mm.
Admin, send this onto Olympus. And I’m glad to hear they’re execs are still using their E-5′s in their ivory castle
. Apologies, but like I said, we 4/3′s users are disappointed, and for good reasons as stated above.
Now I’ll move on….
taran
11 months ago |43 users just don’t get it. There won’t be anything more! Olympus had a choice, survive or die. 43 users would get maybe one more cam and lens and then Olympus would fold completely, how useful is that?
Companies have to be profitable to survive. Any 43 user who wants more 43 stuff is really saying: “I want Olympus dead”.
I understand you bought into expensive lenses, I feel your loss… but quit your whining and suck it up.
Boooo!
11 months ago |Reading comments such as yours, I wish they produce tons of expensive m4/3 glass with their proprietary rapid focusing, and then go out of business, while Panasonic makes sure your expensive glass takes two seconds to focus on their m4/3 bodies.
taran
11 months ago |You may be right. Any investment in bleeding edge stuff will be a risk, but I accept that… I’m not going to whine about it when it happens… however, it is more likely I will be dead before the E-P3 and 12 2.0 outlives it’s usefulness. I think I will be quite happy with that kit for some time.
maitani
11 months ago |“Before buying my E-5 I had a similar dilemma to yours, but since neither Canon nor Nikon seem to have convincing glass I was thinking about Pentax.”
quotes like this show clearly that most acquired wisdom nowdays it’s based on ‘let me google this for you’ half-wisdom from fanboy-forums. obviously people just try justify their investments instead of actually trying something else in a store (still my no. 1 recommendation, stop reading silly reviews, and give the cameras a try at your local shop) and bring your memory card too…)
ironically enough, if you switch from oly to pentax, pentax is most(!) lacking for good zooms, and the only usable lenses are primes, most of them limited ones. Olympus e-system is mainly about High quality zooms. So not a good idea, except if you like the idea of going back to primes, then the K-5 + some superb primes, might save you from a jump to fullframe.
Otherwise I can’t think of one lens which is not at least on the same level in the canon/nikon fullframe camp
I’d say it again, if you buy in the E-5 price- and HG/SHG lens-league, you’re better off with fullframe, it will
Cost you cheaper (overall if you think of a system with let’s say 3 lenses) IQ will be significantly better, and your wallet will not suffer as much + your purchases are, in contrary To Olympus, future proof. Believe me, I’ve been there before.
Now, I wouldn’t switch from 4/3 to aps-c sensors either…
The m43 system as it is, makes more sense to me, as the 43 system ever did.
sneye
11 months ago |Exactly. I was thinking of a K-5 with two primes, a 31mm and a 77mm. I had (and still have) three excellent 4/3 zooms, but over the years I learned to work with primes and actually prefer them.
Zaph
11 months ago |… so you are worried about a company dying and no longer supporting it’s products, and you are choosing Pentax, err, Ricoh?
Nathan
11 months ago |Yeah, not worth completely jumping ship for a sensor that’s just one stop better. Also, not worth jumping to Pentax as the level of support for that mount is less than Nikon or Canon. Variety of fast zooms on Pentax sucks.
No, other than Olympus, the only really viable flexible options for an artist are Nikon and Canon. I’ve decided on Nikon for my professional needs, while I’ll snag a micro four thirds camera to replace my E-30. I haven’t seen the camera I want yet, but the E-P3 is close enough.
Neonart
11 months ago |“Otherwise I can’t think of one lens which is not at least on the same level in the canon/nikon fullframe camp
I’d say it again, if you buy in the E-5 price- and HG/SHG lens-league, you’re better off with fullframe, it will”
I’ve done this math, and have not come to the same results. I don’t argue that FF has it’s advantages, and you’re argument about future-poof is valid, but with the E system you can have a complete setup for less, with great image quality. For example: 5D+28-135+100-400=$4550 E5+14-54+50-200=$3400. Plus. I know with the E5 and those lenses I can shoot in ANY condition (and I have), whereas I’m not sure I’d shoot a 5D and 28-135 in the pouring rain, snow, sandy, dusty places. Even a 5D and the nifty 50 are more than an E5 and 50 f2, which optically is light-years ahead than most FF 50′s.
APS-C compares better pricewise though. I gotta go back to my spreadsheet and punch in a 7D…
Nathan
11 months ago |Each of these conferences has gotten more and more polite to their 4/3 users, which even they acknowledge are getting the shaft again. What he doesn’t WANT to say is that Four Thirds is dead and he’s killed it to save his company.
I respect that, but think that it sucks, and that if they arent going to merge the two systems, they had better throw all of their eggs into micro four thirds and hump that pro camera to market in a hurry, and set the lens engineers to working on some pretty fantastic things, or he should fold the camera division entirely. Olympus has to go all-in or fold at this point. No more half-assed evolutionary changes.
Sure, they’ve had a lot of innovations, but those were in 2004 and it’s time to step up.
What he’s said is that the modular camera ideas, super 4/3 ideas, and other adapter ideas came up short and they’ve run out of ideas. That’s all well and good, but they cannot produce another pro or enthusiast camera with variations on the same Panasonic sensor. The simple fact of it is that Sony is eating their lunch in sensor design, and has the advantage of greater real-estate on APS-C.
My advice to them would be (if it would matter) to make some dynamite glass for u43, really fast stuff like they’ve been doing, and try not to switch mounts any time soon. Faster glass will make up some of the gap that the sensor leaves open.
yatototo
11 months ago |Well, I am japanese, and can imagine he thougt a japanese expression “o-te-a-ge”. This means “hands up”. Of course this is a gesture which stands for “capitulate”, but with some humor.
Once this said, engineers can reset themselves and begin to climb the mountain from another path. I hope so and am actually very sure about that.
Stephan
11 months ago |Honestly, from time to time, I don’t know what’s wrong with some of you people.
Do 4/3 lenses work on m43 with an adapter? Check.
Is there still a 4/3 camera in production? Check.
Will current/past 4/3 cameras still work in 5 years? Check.
Should they give up working in 5 years, will it be possible to buy a second-hand replacement via eBay & co.? Check.
If you shoot a truly excellent picture with today’s technology, will it still be an excellent picture in the years to come? Check. Whoa, that’s actually a *big* check.
Oh well, I think I should go out and take some photos…
An0n
11 months ago |I’m glad you said it, because I don’t understand either!
And is it really Olympus’ fault there are new technologies emerging (i.e. m43)? Obviously there’s a demand for such products.
Yes, it would be nice if all lenses from OM on up would continue to work flawlessly with current and future 43, m43, and even apsc … ff .. mf, etc. But it’s just not the way it is to be.
I’m buying an E-PL3, will likely buy a few lenses over the next year or so, and hope to put them to excellent use. If, in 5 years, the new bodies do not support the glass, then so be it. I still have the option of using my existing rig, which apparently meets my current needs. Alternatively, I can buy into the new line if I so desire.
I think my question is, why does everything have to be supported for eternity, if the current equipment allows you to take the photos you want to take? That question is not a dig at anyone, even the vocal naysayers. It’s an honest question…
cL
11 months ago |“I think my question is, why does everything have to be supported for eternity, if the current equipment allows you to take the photos you want to take? That question is not a dig at anyone, even the vocal naysayers. It’s an honest question…”
Because a lot of people are insecure? Which is also a genuine statement, not to make people angry. I mean, I would love to have my equipment to have a safety net. In case it’s broken. Knowing it’s supported is a great assurance.
That said, I bet those people who buy cameras every 6-months probably have a photo count of less than 1,000 by the time their cameras end up on eBay. Having long term technical support really doesn’t mean anything to them, but they’d like to have everything….
Esa Tuunanen
11 months ago |> Do 4/3 lenses work on m43 with an adapter? Check.
Physically yes, otherwise only by half.
Contrast AF relies to focus being moved constantly and at least slight back and forth sawing before finding highest contrast.
Again fast focusing 4/3 SWD lenses are designed to take benefit of PDAF’s ability to know how much and to which direction focus is amiss so body just tells lens where to move focus and lens moves focus directly to there.
Sure 12-60mm focuses actually quite fast in Pana GH2 (~as fast as CDAF compatible Leica D 14-150mm) but instead of that fast one time jump to correct focus lens was designed to do focus is moved many times back and forth in very jerky way which surely stresses focusing mechanism lot.
> Is there still a 4/3 camera in production? Check.
Very expensive, really big and heavy body with soon four years old, not so stellar when new, sensor and only 720p crap efficiency motion JPEG video isn’t competitive option.
Zaph
11 months ago |Pfft, you fanboys are always out taking photos, you aren’t serious about blog commenting AT ALL.
Mr. Reeee
11 months ago |If I had 4/3′s gear, I would be pissed and disappointed….
But after that, I’d sell every last bit of 4/3 equipment I had as fast as I could…
while it still has some value.
It’s a real shame.
Ross
11 months ago |And I’d buy the items from you if you were silly enough to sell them to me for a good price. After all, they can’t be worth much if the system is dead. Ha ha
yatototo
11 months ago |Well, I am japanese, and can imagine he thougt a japanese expression “o-te-a-ge”. This means “hands up”. Of course this is a gesture which stands for “capitulate”, but with some humor.
Once this said, engineers can reset themselves and begin to climb the mountain from another path. I hope so and am actually quite sure about that.
sneye
11 months ago |Thank you for that.
Words thought in Japanese, spoken in English, heard by a Russian speaking person, translated to Russian and then Google-translated back to English may lose some nuances along the way.
zune
11 months ago |Yes why not, remember Contax XA, focus by move filmplan, maybe Olympus can think sam way, also focus by move sensor
ihateidiots
11 months ago |If Olympus wanted to develop a pro Pen or something similar to the GH3, they could have done it by now. Let’s all face the facts people: the Pro Pen might be inveritably forever a pipe dream.
Agent00soul
11 months ago |This is not correct. They have just finished work on the new AF system, which is a prerequisite for the Pro pen.
cocute
11 months ago |would be so difficult to draw a E-720 with the performance of the E-p3 and let stories?
Today buying a camera m4/3 is like switching brands.
Mar
11 months ago |I agree.
They could use E-510/520 body with slight adjustment like adding a 3″ LCD.
But, if you look at it from unbiased perspective, you will realize that those cameras don’t make much sense:
People who own kit glass, don’t have much investment in 4/3rds and they would be much better off with better lens than a newer body.
People who own better (HG/SHG) lenses and entry level body would be much better off upgrading to the E-5 to seal the deal (pun intended
) because it just works better than having large lenses on a small body.
Yes, E-5 is pricey, but you can get second hand e-30 or e-3 which is still a very good camera for much less.
Besides, jumping systems would still cost you a lot of money – easily as much as spending for E-5.
The only people who are in a bit of a problem are the ones who own standard grade glass and body and want to upgrade just the body.
I don’t see the point in this to be honest – you’ll gain much more by upgrading your lens lineup than upgrading to a hypothetical new 43rds body with even if that new body has the best sensor (m)43 has to offer.
Huge problem of entry-level 43rds DSLRs was very small viewfinder caused by the format’s dimensions.
m43 solved this issue by offering very large EVFs and reducing the size even more.
Therefore, for people who bought into 43rds for it’s minature size compared to regular DSLR, I’d suggest getting m43 because it’s even better (if you don’t mind EVF), and for people who bought for the lenses and quality of Olympus higher-end products – you really need to upgrade to a better body and lenses to experience it (if you own entry level Oly gear).
amalric
11 months ago |Live View was introduced – what, 5 years ago. Contrary to others I believed in the feature and bought only CDAF compatible lenses, therefore for me the transition was easy.
Probably at that time Oly still believed in the superiority of the dSLR, however the downturn came and they had to take the bet with mirrorless cameras.
I suppose that the huge success was in part unexpected, but they had to follow through.
That in part explains the compatibility problem, and the slow AF. Now the situation has changed. Micro has all the possibility of becoming the superior system. Its AF is as bast and far more precise, what you see in an EVF is WYSIWYG, so why the angst?
It is their interest to make the 2 systems as compatible as possible, but 4/3 owners should understand that they have no right to fetter the other much larger share of owners.
In the end all other systema will face the same dilemma towards mirrorless, it’s only that O&P faced it earlier.
sneye
11 months ago |“…4/3 owners should understand that they have no right to fetter the other much larger share of owners.”
Actually, I wonder which of the mounts has more owners (of Olympus cameras). It’s clear m4/3 has a much larger growth potential, but I’m curious.
Boooo!
11 months ago |“Live View was introduced – what, 5 years ago. Contrary to others I believed in the feature and bought only CDAF compatible lenses, therefore for me the transition was easy.”
You mean, you never bought anything expensive and fast, and were content with standard grade lenses (save for the PL25).
That explains a lot. You haven’t invested in a system, you were happy with slow kit lenses.
Esa Tuunanen
11 months ago |> Micro has all the possibility of becoming the superior system.
Completely agree that “mirrorless” is exactly that fully digital future without physical design and performance limits from analog era but whole upper part of the system is missing and Olympus and Panasonic aren’t even giving the signs of intending to complete the picture.
Only insane would think Pens as valid successor for good variety of E-serie bodies and again Panasonic GH2′s ergonomy looses even to lowest end E-420.
Right now even lowish E-620 level ergonomy m4/3 body would make me happy.
> In the end all other systema will face the same dilemma towards mirrorless,
Sony seems to be in full speed in tackling it by use of translucent mirror.
That gives basically all the functionality of mirrorless by offering full live view for all shooting styles and seamless integration of video. (+full functionality with all existing A-mount lenses)
And unlike m4/3 there’s clearly going to be bodies which offer higher end controls and ergonomy.
That would make sense as the reason for so little lenses and P&S design bodies for NEX which then stays aimed just for low end/P&S people.
Four Thirds just cannot afford that loss of nearly one third of the light and neither can Olympus afford to spread their resources between two systems with future’s system lenses being completely incompatible with another.
So instead of keeping reiterating low end until sun burns out Olympus should offer couple 4/3 equal level controls and ergonomy bodies for m4/3 even if they can’t offer full AF functionality with all 4/3 lenses.
That would give them time to research new ways for completely integrating 4/3 lenses into m4/3 system and give something for competing against Sony.
John Krumm
11 months ago |I’m looking forward to hinting strongly that an EPL3 will make a nice Christmas present for me, and it will be great to have in addition to the E5. I’m quite happy with the E5, especially as a mostly outdoor photographer in rain country. I’m sure that plenty of folks at Olympus would love to introduce newer 4/3 models, but they were given a limited development budget and told to make m43 work, which they seem to be doing. So they will lose some customers, which I am sure they know, and gain some others. In two years we will know a lot more. For now, I’m not worrying about it.
BS Artiste
11 months ago |Not unexpected. $8K to $10K down the drain. Lessons learned about the culture and long-term vision of a particular firm that has done this same thing in the past.
Based on past, repeated behavior of the firm, I don’t see how any rational consumer could consider Oly products as anything more than one to two year disposable throw aways. Also, my recommendations for point-and-shoot cameras for friends and family normally were based on my comfort level with the user interface and features of higher end system cameras from the same manufacturer.
With fast changing technology, that throw-away sales model certainly makes sense, but it is much closer to the cell-phone-camera or point-and-shoot world than an interchangeable lens camera SYSTEM. As compared to Oly’s DSLRs, the reduced build quality and lower price point of the Pens are consistent with that strategy to sell disposable items cheaply (at least relative to Oly’s DSLR line).
Would I buy Oly products in the future? If the features and capabilities are right, sure. However, I would only do so at a lower price point than I otherwise would have because of the expected disposable nature of the products (based on past Oly behavior). Also, I would be much more hesitant to fully invest in an Oly SYSTEM as opposed to buying just one or two miscellaneous pieces of equipment here and there.
Hope everything works out for Oly and its remaining users. Time will tell whether micro-4/3 will be successful or Oly will “need” to switch to an incompatible nano-4/3 “system” in another year or two.
SteveO
11 months ago |“As compared to Oly’s DSLRs, the reduced build quality and lower price point of the Pens are consistent with that strategy to sell disposable items cheaply (at least relative to Oly’s DSLR line).”
Huh? My E-510 2 lens kit plus additional 9-18mm and 70-300mm lenses cost $1350. A comparable E-PL2 2 lens kit with EVF and 9-18mm and 75-300mm mFT lenses comes in at $2300. Now that’s a steal, literally!
And my E-620 body with built-in VF and tilt LCD was purchased for $465 (granted, very low sale price a year back). They have nothing comparable in mFT, never mind what they’d jack you for it if they did.
Oh, and Olympus 4/3′s bodies would never be accused of being “disposable” given their very durable build.
My sense is Olympus may have painted themselves into a corner by abandoning 4/3′s. They’re still losing money big time (look at their most recent quarterly report), and they can no longer blame 4/3′s for this. And they’re staring in the face of some pretty daunting mirrorless competition.
Samsung is rumored to be releasing a new round of models later this month, quite possibly with a new low-noise APS-C sensor, and Sony has a pro mirrorless camera in the offing along with their just released NEX-C3 with class leading low-light performance in its 16MP APS-C sensor.
Yes, Sony lags seriously in lenses. This, along with their failure to adopt the Alpha mount is still saving Olympus. But Samsung is coming on, combining a collapsible kit zoom to keep body/lens size comparable to mFT, two new bodies and a comprehensive roadmap of coming future lenses.
Once the big guns jump in next year, Olympus’ failure to release an affordable full-featured mFT body may well become viewed as a fatal flaw. And talk of a pro model 2-3 years out is simply ludicrous given what is at stake.
zune
11 months ago |Them need Pro body yes but also Pro lens, 12mm F2 and (45mmF1.8 ?) is only start on HG lens.
Camaman
11 months ago |Wow, I just read the title as Akira Wannabe!
ouuups!
Robbie
11 months ago |OMG the key words appear!! “DEAD” “END of 43″
the peeps here are having spasms of xrgasm right now.
Low Budget Dave
11 months ago |Let this be a lesson to every camera company: Stop making new lens mounts. There are about 30 designs out there, pick one. If Nikon won’t let you use theirs, then use Pentax (they aren’t using it any more.)
If Sony had just used the alpha mount on their NEX, we wouldn’t be having this discussion, because Olympus would already be out of business.
Anonymous
11 months ago |You can’t use the A-Mount on the NEX because of the flange distance. It wouldn’t be possible to make it any smaller than a dslr.
cL
11 months ago |And why would anyone want to do that? Using A-mount lenses, which are larger than even the regular 4/3 lenses, and fit it into a body smaller than m4/3 camera? If they want A-mount lenses’ quality, I am sure they don’t mind lugging around an A-580.
amalric
11 months ago |Well, I beg users here to wait for the results of tests with the new FAST bodies and the older 4/3 lenses.
Indeed some report that the non CDAF 12-60 is working faster, whatever the technology used I expect my CDAF compatible lenses to work better too.
We have a Chinese friend at DPR who is going to test the E-P3 specifically for older lenses in the next days.
Watanabe might have been mistranslated, from Japanese to Russian and then again to English.
As for ‘capitulation’ it now appears to me that the will stop dSLR production, but they might find a way to make m4/3 dual use for 4/3 lenses. At least a patent is there.
Olympius
11 months ago |I’ve already seen video from Japan of the 12-60 focusing speed on the E-P3, it’s nothing to get excited about.
I’ve also seen the new 14-42 lens focus on the the E-P3, and that is super fast! As a matter of fact, the 14-42 on the EP-3 focuses probably a little faster than the 12-60 on the E-5.
But the problem is that the 12-60 should be focusing just as fast as the new 14-42 on the E-P3, but it’s no where near that kind of speed.
So HG and SHG lens users are left having to stay with DSLR’s if they want to get the maximum performance from their lenses.
Olympius
cbr09
11 months ago |You need to look at this in perspective. All camera companies have had lines that have ended – especially as we went into the AF era. I bought into M42 originally because I thought it was a open widespread standard. Look at all the companies: Leica has changed mounts, Canon has gone through R, FL, FD and EF mounts, Nikon is perhaps the only exception, though even then backwards compatibility has limits.
This issue is the thing that is ultimately holding Canon and Nikon back from developing into mirror-less. If the relatively small 4/3 community feels this strongly about this, what would the much larger Canikon communities feel if all their glass were becoming redundant. If in the end CDAF focussing is the way to go, a lot of investment will end up being written off.
However the main thing is that in the mean-time all this kit can be great fun to use and produce great photos. If you are a pro, you’ll probably wear the equipment out first anyway and if you are not you can just enjoy it. I actually bought into the OM system after it had become redundant – and had many years of real pleasure from using the OM-2 and and OM-4s (all second hand). With digital the issues are slightly different – but in the end you cannot see this type of equipment as a lifetime investment. Now that lenses are electronic devices they necessarily have a somewhat limited life. The only way around this is classic pure-mechanical systems.
Those who used the OM system will also remember that Olympus went on producing some OM kit for years after it had obviously ceased being actively developed and I think the indications are that, assuming they survive they’ll do the same here. But no-one can expect them to invest much money in it – and more than Canon invests money in cameras to use R-mount lenses. If you want them to go on supporting 4/3 to some extent – buy their m4/3 cameras so they regain profitability and can afford to do so!
Olympius
11 months ago |Lens mounts are not holding back Nikon and Canon from going mirrorless, profit and sales are. I don’t what it’s like around the rest of the world, but Nikon and Canon DSLR’s in north america are more popular now than they ever have been. So why throw money away on a mirrorless sytem if the sales of your DSLR’s is beating forcasts?
Nikon and Canon are not the least bit threatened by the rise of mirrorless cameras, they don’t need them to make money. They are better off making small, inexpensive DSLR’s for the entry level folks, and keep a clear and well developed upgrade path for them.
Olympus Pen and Sony NEX users, if they want to upgrade to a E-5 or a580, have to junk their entire systems to do so. But a Nikon D40 owner only has to go buy a D7000, and he can keep the D40, and share lenses between the two cameras.
Once you ask your customer to throw away their little system for a bigger more capable one, you are giving them a golden opportunity to leave the brand entirely, just as so many Olympus 4/3 owners are doing currently.
Buying a $170 adapter just so you can use your E-510 14-42 kit lens on the E-PL2 makes no sense, especially when your E-PL2 comes with a tiny little 14-42 of it’s own.
Olympius
cbr09
11 months ago |I agree Nikon and Canon don’t have to go mirror-less at the moment. But they would enter a new segment of the market if they could easily. They have the dilemma that if they create a completely new mount it might give the impression that in time the old mount would die – and that could really harm sales (as it did for Olympus with 4/3). If they keep the old mount their mirror-less would always be large. Sony had the same issue to some extent. Canon and Nikon have too much to risk exactly because their DSLRs are so successful. With 4/3 the equation was different, it was no longer a profitable proposition.
But my main point is that all of those Canon FL lenses are as redundant as the 4/3 lenses are now and you don’t have everyone saying Canon has abandoned them. This is just not the nature of the agreement when you buy into a system – that it will remain forever supported. I’m also sure that Olympus have tried hard to make the merger of the systems as that would have been a neat coherent solution. However it may not be possible to do it well enough to be worth while.
Esa Tuunanen
11 months ago |> If you want them to go on supporting 4/3 to some extent – buy their m4/3 cameras so they regain profitability and can afford to do so!
I would happily support Olympus by buying their m4/3 camera even without perfectly working AF with 4/3 lenses (don’t shoot fast moving targets) if they just made higher end body with proper ergonomy and controls.
But instead of that they just cater for bottom of the barrel and fashion market.
Neither I’m currently buying any m4/3 lenses because like Thom said Panasonic (despite of their huge technical resources) has been fully inept to fill the void left to higher end.
fred schumacher
11 months ago |It’s the mirror that is dead. With digital image sensors, the mirror is no longer needed. It’s development came out of the need for the photographer to see what the film was seeing. Now that vision is more accurately provided by an EVF.
In 1986, I said that film was dead, to be replaced by digital. It took a couple decades, but it came to pass. All manufacturers will need to face the obsolescence of the mirror. Because of m43, Olympus and Panasonic are facing it sooner.
Olympus’ strength, since the original Pen half-frame and the OM system, has been in uniting small camera bodies with small lenses. My favorite lens of all time, the Zuiko 24 mm. f2.8, was half the size of an equivalent Nikon. M43 has clear advantages in that direction over mirrored 43 and APS-C. Olympus’ marketing niche lies with the Pens and that’s where development should continue.
SteveO
11 months ago |I agree with this statement: “Olympus’ strength, since the original Pen half-frame and the OM system, has been in uniting small camera bodies with small lenses.”
I disagree with your later statement that the future lies just with Pens. The Pen was actually never a resounding success in the marketplace, it was the OM series that gave Olympus prominence and upon which their reputation was built.
But they have since strayed widely from that path, first veering to over-sized cameras (E-3, E-5 and E-30) which negated the small size advantages inherent in 4/3′s as well as their basic philosophy of small high quality cameras. And now they have veered the other way, exclusively towards small, feature-starved ($250 for an EVF Panasonic simply provides?) and increasingly consumer grade (E-PL3 and E-PM) Pens.
A simple course correction would I think help return Olympus to the roots of their past success: unveiling a high quality full-featured body that remains small and affordable in the OM-1 and OM-2 tradition and includes an mFT zoom equaling the optical performance of the 4/3′s 12-60 or 14-54.
Throw in the 4/3′s adapter they’ve been gouging consumers on, sort of a “welcome back 4/3′s users” gesture. While not a cure-all, such a combination would be a welcomed step in the right direction.
cL
11 months ago |You’re almost right except Olympus’s philosophy back in OM’s day (and regular 4/3 to an extend) was “small body without quality compromise.” It’s not just a pretty small body. And that is VERY important.
They carry that on to E-system (4/3). That’s why SHG are so darn big…. Yes, they are significantly smaller than Canikon offerings, but that’s not enough for ordinary consumers (or simple users, which is okay in Asian language because it doesn’t have the derogatory insinuation in English language). Most people don’t perceive SHGs have the same level of performance as let’s say, a Canon L lens, which is not true to say the least, so don’t don’t feel they’d like to “spend that much money to buy something that large.” I’ve seen my cousin’s Canon L lens, and honestly, it doesn’t ooze quality like when I hold an SHG. But ordinary consumers probably don’t see that. They probably see that huge L-lens is built with painted metal. Whereas SHG’s metal barrel is covered in high quality plastic, and it looks very understated. L-lens’s barrel is very easily dented, as that’s the way my cousin’s lens is. The grayish color just looks cheap…. I asked to hold it, hoping it would feel special, but it felt like it looked…. It made you feel you paid $3000+ for a piece of junkyard scrap metal wrapped around some really heavy lenses (you can tell the lenses are good quality, just not the dinky metal barrel, nor the cheap rubber rings). That grayish white barrel really doesn’t look good when aged and doesn’t seem it could hold against weather well (it looked like it could lose paint any time, though it didn’t, even around dented area, but it looked really weathered with lots of scratches…, the problem with naked metals).
Jed
11 months ago |EVFs will not replace mirror camera bodies. For one thing, the battery drain on EVF cameras are far more extensive then mirrored bodies. Also, I get motion sickness looking through an EVF viewfinder! I’m sure I’m not the only one.
Esa Tuunanen
11 months ago |Just like digital never replaced film?
Battery life is question of both battery capacity and power consumption.
First of all none of these mirrorless bodies have battery capacity equal to enthusiast DSLRs. (consequence of tiny toy mania)
And LCD is old compromise crap tech with power wasting by design, Sony’s push for OLED can help to many of its limitations.
And power requirements for live view’s image processing will decrease at rate of advance of digital technology which goes like this: HDD of my first PC from 93/94 has 240MB capacity, now you have 3 000 000MB HDD in same physical size and 1 000 000MB in much smaller 2.5″ size. Also its CPU had about 1 million transistors while now count is around 1000 million and parallel processing farms called GPUs go up to 3000 million.
Now what rate of advance OVF has offered at the same time? Nada, nil, nothing, zero, zip…
Future will be fully digital and it might not be long before you’ll see mirror and OVF only in museum/retro stuff.
Also some people can get motion sickness when in car but that doesn’t mean we’re all still walking and riding horses.
Olydon'tlet@me.down.com
11 months ago |Guys, I’m with Thom all the way.
Two things I want from Olympus:
1. No optical compromise on lenses, can be expensive
2. Compatibility!
We already have 3rd version of kit lens, I’m in proccess of selling 14-150 b/c I am not sure they will release another version next year. I’m serious.
I am however buying 12mm and 45mm only b/c I need them. If they will lose their compatibility in next years I will never buy anything from Olympus again. It’s simple.
jocky scot
11 months ago |Olympus lost it with the E3. Massive brick with focus issues, cheap buttons and dials and toy lcd. SWD lenses with broken motors and no future.
We all said give us an 8-10mpx E1 and that will do. We told them we would put up with the inferior noise if we could have small well built cameras with superb optics and olympus colour.
What are we left with? Small plastic toys with crap lenses and panasonic colour. Why would I buy this rubbish when I still have the superb olympus E1 and quality zuikos. If I wanted a compact I already have a superb choice which do well at base iso.
Why are olympus obssesed with high iso-small sensor. Nobody wants or needs it. Give me F2 and stabilisation and I don’t need anything above iso 400.
My Nikon D700 never leaves base iso. There is no point unless you are doing paid work and have to get the shot.
Ghene Snowdon
11 months ago |Watanabe-san is also an E-5 owner. He feels our frustration.. maybe not as mush as those of us who work as photographers.
As for the translation.. I’ll wait and see. My E3 is working beautifully and my 35-100mm f2.0 still gives me beautiful pictures. I want an E-5 and will possibly buy one for Xmas.
The Pens, I have them all and now waiting for the new ones to be available so I can buy one.. or two.. or three)… my children of 8 and 5 are already into photography.
It’s the Olympus Users who are obsessed with high ISO. Olympus is obsessed with good images and new innovation. I understand they have to work on what they have and I couldn’t care less if they re-use the E-5 body as long as they do major upgrade on the sensor…
BS Artiste
11 months ago |Here is a new mirrorless camera that 1) can mount interchangable DSLR lenses, 2) has an unlimited number of features, 3) has a somewhat open OS for custom app development, and 4) is much smaller (and less ergonomic) than even the Pens to allow extreme ease in putting the camera in a pants pocket or purse.
http://photojojo.com/store/awesomeness/iphone-slr-mount/
The camera is practically approaching Nirvana for those who think ergonomics are not important in mirrorless cameras.