After the E-M1: Does Olympus have to go Full Frame?

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The E-M1 is selling that well that Amazon issued a High Demand warning (Click here to read it). Same warning applies for the new 12-40mm PRO lens too (Click here). The E-M1 is a great camera but according to ThePhoBlographer Olympus can’t rest on this success

“It only seems like a matter of time until Sony wipes the floor with the rest of the industry and releases a full frame mirrorless camera. And with that said, the mirrorless interchangeable lens camera world will experience the same shift that the DSLR world took where everyone always complained about the smaller sensors in Olympus cameras.
Olympus surely seems like they’ve got quite the uphill battle to face with their photography division. And somehow or another, they’re going to need to innovate and create something that no one else has that is extremely marketable–and it will need to be a hit with the mass market.”

Now, I am really not a fan of MFT vs FF sensor discussions. It’s like saying a big car is always better than a smaller car. You cannot compare two cameras by considering as only factor the sensor size. And to be honest when seeing prints you hardly see any difference!
It’s true that Sony will soon announce a mirrorless FF camera. But it will cost 2.5 times the E-M1 and I doubt it will give you the same kind of mature usability and durability. That said the High End market is the most profitable. And maybe that’s one of the few reasons why Olympus could/should make a FF Macro Four thrids system :)

Preorders in US and Europe (Click on the store name to read price and specs):
Dedicated page at Amazon.
Olympus E-M1 body at Amazon, Adorama and BHphotoAmazon DE (via DL), Amazon UK (via DL), WexUK, Topshot FI, CameraWorldUK.
Olympus M. Zuiko Digital ED 12-40mm f/2.8 PRO Lens at Amazon, Adorama, BHphoto, AmazonDE (viaDL).
Olympus E-M1 with 12-40mm Lens kit at Amazon DE (via DL), WexUK and CameraWorldUK, Amazon UK (via DL).
Olympus E-M1 with 12-50mm Lens kit at Amazon DE (via DL), WexUK, CameraWorldUK, Amazon UK (via DL).
Olympus EP-13 Eyecup for E-M1 at Adorama and BHphoto.
Olympus HLD-7 Battery Grip for E-M1 at Amazon, Adorama and BHphoto.
Olympus LC-62D Metal Front Lens Cap for 12-40mm at Adorama and BHphoto.
Olympus LH-66 Lens Hood for 12-40mm at Adorama and BHphoto.